Funico InternationalMind mapping *

Kristoff De Laeter for Bart DecuypereSept. 2015

* Preliminary work, under construction, not to be used for business decisions!!!

Questions Organigram? Hoe is de functie vrijgekomen? Belangrijkste actuele problemen? Belangrijkste uitdagingen 5 j? Visie Missie Verbeterpunten voorganger? Sterk geapprecieerde punten voorganger? Innovatie en strategische groeiplannen?

Situation analyses Up to 220 different coffins Up to 800 references Sales: 65.000 BE or 65% of market Sales: +- 20.000 export 4 acquisitions (Vdb-Polidys-CdN-?) Intention to growth in FR-NL-?ENG Fragmented markets

Biggest players each 150.000 or 5% of market

Situation analyses Margin erosion due to:

Mdf and/other raw materials Pricing VL vs WAL (800 vs 1100) Increasing number of crematoriums Decreasing sales of accessories NL margins lower than BE Consumer trends, priorities and budget Globalizations Digitization

Main drivers for margin generation Innovation Economies of scale Productivity Fiscal optimisation

Authorisation for disruption Service omdat de verschillende ondernemingen de klant snel en

persoonlijk kunnen bedienen. Kwaliteit omdat dit een aspect is dat door prijsdruk in de sector nogal eens uit het oog wordt verloren. De

uitvaartsector in het algemeen is voortdurend in beweging. Funico International heeft de ambitie om

daarin een vooraanstaande rol te spelen Check off: yes – no (not yet)

Innovate the complete product: disrupt

Innovation

core

relationship

product

service

quality

accessories

easy to do business with education

online orderonline SAV

strengthen relationship

in store activities

personalization fits new trends

coffin configurator

What business are we in?Today

We help a mortician to bury We help a mortician to bury someone!someone!

TomorrowWe soften the grief of our We soften the grief of our

fellowman?fellowman?

Focus on segmentation and management of the customer life cycle

Volumes

segmentation

Retention

Acquisition

Hainaut

Loyalty

geographical/crematoriums/20-80 rule/partnerships

key churn drivers education

NL + FR + ENG + GER Wallonia

easy to do business with

databaseWin back

customers vs prospects

consistent offer

take over

customer base segmentation offer & service levels

remuneration in out

Limited market potential?

Load upfront and close backdoorLoad upfront and close backdoor

Restore Belgium position and Restore Belgium position and expandexpand

Review concepts-processes-people

Productivity

logistics (f.e. Ikea)

product mix

raw materials

automation

product concept

offshore

high performing teams

accessories

sales channels stocks

An end to automation?

Expand the automation to the complete Expand the automation to the complete supply chainsupply chain

Manage all productivity driversManage all productivity drivers

Use legal framework to support growth

Fiscal optimization nearshore

HQ

offshore

Complex?

In the land of the blind captain one In the land of the blind captain one eye is kingeye is king

Wrap up Feedback:Feedback:

Questions:Questions:

Validation areas:Validation areas:

Next steps:Next steps:

Next meetingdate:Next meetingdate:

The new normal!?

The network always wins.The network always wins.You need a network to fight the You need a network to fight the

network.network. Peter HinssenPeter Hinssen