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Body Level One
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Body Level Five Dr Patrick Dixon Chairman Global Change Ltd
Fellow, Centre for Management Development London Business School
TheFutureofAlmostEverythingImpactofglobaltrendsonautoindustryandindustrialcoa;ngs
Trends Impact
Other Trends
Why impact of disruptive events will often be more limited than many predict
Future Reality Check - biggest driver isEmerging markets impact on rest worldLarger and smaller scale manufacturing
Impact of green tech and new fuelsFuture of auto industry, design, ownership4 word phrase - basis of all future success
Core Message
Long term trends in key areas will create huge growth, despite
great feelings of uncertainty. Rapid innovation will be needed to stay ahead and meet demand
Ins;tu;onalBlindness
Complexity and scale create risks
and new opportunities
Title Text
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Agility
Yet many trends changing more slowly
than people think
REALITY CHECK
Cash growing - bank branches continue -
music, fashions, food, leisure, homes similar, robots, 3D printing etc
Robots in Factories only 7% pa 92,000-170,000 2000-2012
3D scans - 3D printing
Global Economy
WGP(%,constantprices)
VietnamGDP1985-2011
$3.4trillion($50trillionby2020globally)
>>$2.4trillion
Reserves
One word will dominate ALL
FUTURE
The future is about EMOTION
EmergingMarkets
85% of world population will be living in emerging
markets in 10 years
1% owns 50%
1 billion will move to cities in 30 years
People love Cities and Offices
Numberofvehiclesper100people
Global car sales 107m by 2020
up from 87m in 2016
Europe / Japan - flatAmerica - recovered
China - 19m to 31m in 7 years
4LmesasmanycarsonearthifwholeworldhassameownershipasAmerica
Europe ageing impact 4 couples to produce single great-grand child
1 million over 90 year olds in Italy in 12 years time
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!52
LARGER SCALE
VW mega platformVWMegaPlaVorm-basisfor1mcars
World too small for more than:2 airline manufacturers
3 mobile operating systems10 large pharma
5 large auto companies
With rapid growth of niche manufacturing
Growing scale in
chemicals industry
8%wageinflaLoninChina-partoffsetbycurrencyfall
SMALLER LOCAL
SUPPLIERS
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Shorter global supply chains
Since 1980, global trade has grown at twice the rate of production but now growing LESS than production
NearshoringBoom
$40 Trillion Green Tech Boom driven by oil price, cost cuts, green activism
120,000 terawatts of sunlight /day 7,000 times total global power use Power Moscow from Libyan Desert
Why China will dominate wind power industry 40% EU power = wind by 2050
Surplus wind to hydrogen - to methane ?
75% global growth in green energy was in China in 2014
EnergyusehashalvedperunitofproducLoninEUchemicalindustry
overlast20years
Shale gas oversupply so US petrochemical boom
$135bn will be invested soon in 215 new plants
MakingethyleneinEUcoststwiceasmuch
asinAmerica
Emerging markets see US /EU petrochemicals as expensive, too pure
Expect 70-80% active product for 50% price
>30%energysavingswithgreentech
Lighter vehicles New Range Rovers are 40% lighter
PlasticsCarbon fibre
Less steel
NanotechCoaLngs
Auto Fuel of the Future ?
30 million acres lost
EU 5% gasoline and diesel from food
25% of 2010 US grain fuel
Hydrogen
GimmickorReality
Problemswithsupply,storage,milesperkgofgas
FutureofHybridCars
Whypayfortwoengines?
GMVolt
Averagedriverusesba_ery82%ofLme
Meeting full capacity of Tesla new factory will require entire global output of lithium batteries
Electric car sales off-target
Germany: 1 million by 2020Nissan Leaf: selling 20,000 a year, but
factory capacity for 150,000 a year
> Solar Paint
7 square metres per kilowatt
FUTURE AUTO
DESIGN
Auto ParkingFord, Audi, Volvo, Honda
Drowsy, Drunk, DistractedAlcohol in sweat on gear leaver / erratic driving Nissan
LED detection of closed eyes University of LeicesterHead not facing road Audi
Detection heart problem (ECG from steering wheel) Nippon Medical School
Boominconnectedcarsales
GM 4G
AllnewGMcarsinUS/Canadawith4G
Vehicletrainssave30%offuel
legalliabilityinaccidents?
Expectnewpa_ernsofcarownership
Milesdrivenby20-30yearoldsdown8%in20yearsacrossAmerica(30%downin10yearsinUK)
113
Rentbyhour-instantly
Who owns the driver ? Manufacturers - telcos - breakdown
companies - dealer network - independent garages - leasing
company - software provider - insurer
Why impact of disruptive events will often be more limited than many predictReality Check for every business
The most important driver of the futureHow Digital will change what we are
Emerging markets impact on rest worldFuture of auto industry and manufacturing4 word phrase - basis of all future success
LessonfromNon-ProfitsandAcLvists
Connectwithallthepassionspeoplehaveandtheywillfollowyoutotheendsoftheearth,promotewhatyoudowithpride,
investinyourbusinessesandmayevenbewillingtoworkforyoufornexttonothing
.andthefourwordphraseis.
BuildingaBe_erWorld
Core Message
Long term trends in key areas will create huge growth, despite
great feelings of uncertainty. Rapid innovation will be needed to stay ahead and meet demand
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Dr Patrick Dixon Chairman Global Change Ltd
globalchange.com@patrickdixon
Brain Dump
Write down whatever is in your mind - trends - opportunities - challenges - issues - impact
Share with Neighbour
Write down whatever is in your mind - trends - opportunities - challenges - issues - impact
Share with Neighbour
One key insight / compelling thought
Share with Neighbour
One key insight / compelling thought
Build your table perspective
Table share with Room
Capture key insights onto wall Each person votes to create
HEAT MAP
HEAT MAP
Patterns - Key Insights
Reflections
Questions / Answers
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Dr Patrick Dixon Chairman Global Change Ltd
globalchange.com@patrickdixon