Upload
william-harrell
View
730
Download
3
Embed Size (px)
DESCRIPTION
GameStop Digital Presentation
Citation preview
GameStopDigital Presentation Strategy By: William Harrell
GameStopBackground
An American video game and entertainment software retailer
GameStop is the largest multichannel video game retailer
Mission Statement “GameStop is committed to delivering great games to customers
regardless of how and where they play.”
“GameStop offers customers the most popular games, hardware and game accessories for next generation video game systems and the PC. In addition our buy, sell, trade program creates values for customers while recycling products no longer being played.”
Marketing Goals Increase brand awareness through social
media
Invite the target audience to use official website for purchases
Promote and improve mobile app
Start hiring celebrity endorsers
Offer online contest
Target AudiencePeople of all ages who play video games, either on their home gaming systems or portable devices.
Internet Marketing Advertise on Social Media
Websites
Use intricate mobile retail app
Use Google analytics to get stats on keywords
Promote contest giveaways
Email registered gamestop.com consumers promotions
Social Media Facebook
Use “like” page to reach target audience
Use Facebook insights for guidance
Pay for Facebook ads
Instagram Great for photo
sharing
Can also have followers
Utilizes visuals to intrigue the target
Twitter The Followers
“followers” may follow you
Followers retweet brand content
Tweeting is a effective way to promote the brand
Mobile App Allow easier purchases via
app
Make game trade-in list available on the app
Allow game pre-orders via app
Utilize QR code
Promote contest and other merchandise via app
Contest Offer more online contest
Offer multiple ways to enter
Encourage the target audience by offering what they want
Show photos of contest winners on social networking websites
Celebrity Endorsers Builds brand equity
Helps people remember ads
Helps the brand stand out
Celebrities can share brand content on their social networking websites also
Budget Pay-Per-Click =
$ 300,000/month
Contest Expenses = $ 1 million/year
Celebrity Endorsements = $ 6 million/year
Miscellaneous Expenses = $ 1 million/year
Total Cost = $ 8.3 million/year