3

Reality-Virtuality continuum in according to Milgram, Takemura, Utsumi and Kishino (1994). http://en.wikipedia.org/wiki/Mixed_reality

Reality-Virtuality continuum in according to Milgram, Takemura, Utsumi and Kishino (1994). http://en.wikipedia.org/wiki/Mixed_reality

http://www.google.com/trends/explore#q=Gamification&cmpt=q

http://online.wsj.com/article/SB10001424052748704590704576092460302990884.html

GamificationGamification

Product design

Product design

MotivationMotivation

Entertainment(frustration

management)

Entertainment(frustration

management)

EdutainmentEdutainment

BehaviourBehaviour

RetentionRetention

AdvertisingAdvertising

PsychologyPsychology

Health GamesHealth Games

Loyalty programmes

Loyalty programmes

Serious GamesSerious Games

http://mashable.com/2010/07/13/game-mechanics-business/

http://www.game-afterparty.ch/

http://www.game-afterparty.ch/

http://www.ikea.com/ms/de_CH/campaigns/Game.html#

http://www.jumbo.ch/de/services/jumbo-app.html

https://vimeo.com/75585258

Shortlist

Swiss Venture Leaders

http://blog.gbanga.com

Whitepapers, Workshops, Präsentationen, etc.