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The Greater Beloit Chamber of Commerce
Resonate Web MarketingIntegrated Marketing – Client Empowerment – Website Development
www.ResonateWebMarketing.com [email protected]
SEO (Search Engine Optimization) 1 hr.• What it is• How it works (to the best of our knowledge)• What you can do
Break (10 min.)
Mobile / Local ~30 min.• Ditto
Online Reputation Management: ~30 min.• Ditto
Site Reviews and/or Q & A: ~30 min.
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Rick McGrath• With my lovely wife Ana, we’re Resonate Web Marketing• We have kids• Dozen years in this industry (like dog years)• B2C & B2B, eCom & lead-gen, • Agency-side & Client-side internet marketing• I’m an Internet “Marketer”
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So…..What is SEO? What is it not?
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So…..What is SEO? What is it not?
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How do PeopleSearch?
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How doSearch Engines Search?
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What doSearch Engines See?
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Ok, ok… I got it.
But What Can I DO?
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1. URL structure2. Title Tags (unique | common) 51 characters3. Meta Descriptions 138 characters, call to
action4. H1’s, meta keyword… etc.5. Alt-tags6. Link Structure7. Bread Crumbs8. User submitted content9. Explicit Navigation10. Sitemap11. PDF’s12. Etc. Etc. Etc.
SEO as… what are the tips-n-tricks to “fix” my existing site?
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The Fundementals:
1. A Crawlable Site2. Keyword Research3. Optimized Content4. Inbound Links5. Analytics
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Quality
ContentInbound
Links
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Building upon Social Media unit
1. Identify one key target customer group.
2. Identify one key need or desire they have that you can satisfy for them?
3. Identify three, one-three term phrase they might search on to find a solution?
5. Select TWO online “communities”.
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- Not an infomercial
- Use synonyms- 3+ Keywords as link anchors- Keyword link anchors near front- Call to action
1. Write a 375+ word, value-add answer to the need/desire expressed by your targeted search term/phrase.
Steps:
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2. Write a <51 character Title Tag
- With spaces
- Contains primary keywords
- Leading with keywords
Unique | universal/brand
3. Write a <138 character meta description
- With spaces
- Contains 3+ primary keywords
- Keywords near the beginning
- Call to action
Steps:
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4. Host it
If unable to add new content…
different problem
5. Post it
- In context
- Not the entire article. Brief
answer, reference fuller answer. Sig
file link
6. Track it
7. Set up alerts
- http://www.google.com/alerts
Steps:
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Homework:
Next Session: Wednesday Aug. 4th 8:30, here.(you’ve got three weeks. )
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Homework:
Extra Credit:
Determine…
• What performance measures are
important for you.
• Where you’re at currently. Baseline.
• What a reasonable target is.
• How you will track performance.
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Misc. Quick tips.1. : searches2. Get off IE. Move to Chrome
w/ extensions (or Firefox)
3. Turn off images
4. Get yourself a Flip Video
5. Get yourself a smart phone
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Thank You!
Questions or More Information:
Rick McGrathrick@resonatewebmarketing.comwww.ResonateWebMarketing.com847-431-0710Skype: rick.mcgrath
Please mention us within YOUR community.
