Generating Social Innovation

Robin Murray, Julie Caulier-Grice, Geoff Mulgan

The Project

Methods of public and social innovation

Methods, tools, platforms, ideas

Wiki architecture (C. Alexander)

3 aspects of approach:

Social economy as a hybrid economy (the sphere of the economy directed at social needs and aspirations not adequately met by the market)

Dynamic not static (Schumpeter not Smith)

Multi-dimensional innovation

State

Social Market

Grant Household

The six interfaces of the social economy

Western Europe/North America

GrantSocial

Market Household

Social Market

State Household

State

StateGrant GrantHousehold

Social Market

The six interfaces of the social economy

BangladeshArgentina

1999 – 2002?

Four dimensions of social innovation

•Innovation in spheres of social economy and inter-relationships

•Innovation in organisations of social economy

•Innovations in the process of social innovation

• Transformative social innovations

Architecture for the analysis of social innovation

Social Economy

Catalysts & Drivers

Process of social innovation

Transformative social

innovations

I. The Social Economy

Public Economy

Grant Economy Social Market Household

Economy

Connections within & between countries

Means of exchange

Social movements

Information

Organisations & ownership

Finance

Grant relationships

Grant giving

Project generation

Mission driven investment

Packages of support

Governance & accountability

Public Finance

Labour & public labour contract

Organisational forms

Metrics and assessment

Circuit of information

tax

budgeting

accountability

exchange medium

public investment

The new mutualism

Private market & civil economy

State & civil economy

Regulatory, fiscal & legal conditions

Platforms & tools

Finance

Grants

Procurement

Investment

Enabling household innovation

Co-production

Reclaiming space

Valorising time

Support Economy

Interface I Interface II Interface III

II. Catalysts and Drivers

InsideInnovators

Professional Collaboratives

Independent Innovators

Brokers & Intermediaries

III. The Process of Social Innovation

Diagnosis, design &

development

Sustaining innovation

Scaling & diffusion

Systematic innovations

triggers & inspiration

problem identification& diagnosis

imagining solutions

trial & error

IV. Transformative Social Innovation

Social movements as

innovators

Health

Elder care

Social housing

Education

Urban innovation

Transformed public services

Markets for the marginalised

Environmental innovation

Criminal justice

Slow Food Movement

Pioneered in Italy in the late 1980s, works to defend biodiversity in food supply, spread taste education and connect producers of excellent foods with co-producers.

The Slow Food Manifesto argues against the industrialisation and globalisation of food production and sets out practical vision toward ensuring that food and agriculture become more socially and ecologically sustainable, more accessible, and toward putting food quality, food safety and public health above corporate profits.

Principles include:•Food is a human right•Decentralised agriculture is efficient and productive•Imperative to protect biodiversity and ecosystem health

Growing the food movement: the ecology of a social innovation

Sustain

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture. Sustain represents100 national public interest organisations working at international, national, regional and local level.

The Good Food Box

Top quality, ethically sourced food which is sent directly to a food-packing centre to then be distributed directly to consumers

http://www.foodshare.net/goodfoodbox01.htm

Consumer co-operatives in Japan• Japan has a very large and well developed

consumer co-operative movement with over 11 million members.

• Co-op Kobe in the Hyogo Prefecture is the largest retail cooperative in the Japan, with over 1.2 million members.

• Approximately 1 in 5 of all Japanese households belongs to a local retail co-op and 90% of all co-op members are women.

• A particular strength of Japanese consumer co-ops in recent years has been the growth of community supported agriculture (Teikei) where fresh produce is sent direct to consumers from producers without going through the market.

Photo: http://snarkmarket.com/blog/snarkives/snarkpolicy/mime_control/

Photo: http://www.magis.iteso.mx/023/023_ergosum_antanas.htm

http://www.bogotalab.com/articles/images/edge/Mockus.jpg

Situationism at the crossroads: directing the traffic in Bogota

Established in 1978, San Patrignano is the largest drug rehabilitation community in the world.

Social innovation through extending the household: drug rehabilitation in San Patrignano

It welcomes young men and women with drug abuse problems completely free of charge.

All photos from:http://www.sanpatrignano.org/?q=node/5063

From waste to resources: zero waste as a frame for rethinking economic and social processes

• Social movement for zero waste

• Development of new collection and processing systems

• Involvement in community and householder participation

• Network of innovation and collective services

FAIRTRADESales – £492 million in the UK15% of UK bananas

7 million people - farmers, workers and their families in 58 countries.

Over 3,000 products from coffees to flowers are Fairtrade certified.

Fair trade as a social movement•over 400 fair trade towns

•1 fair trade country – Wales

•1600 fair trade schools

•60 fair trade universities

•4000 fair trade faith groups

Bed Zed

Low carbon housing and the diffusion of practice

The Beddington Zero Energy Development, or BedZED, is the UK’s largest eco-village and is one of the most coherent examples of sustainable living in the UK.

• Energy and water efficiency have been ‘designed in’ at BedZED.

• Households and businesses achieve significant reductions in environmental impact just by living or working at the development.

Robin Murrayrobinmurray(AT)blueyonder.co.uk

Julie Caulier-Gricejulie.caulier-grice(AT)youngfoundation.org

Geoff Mulgangeoff.mulgan(AT)youngfoundation.org