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Before you finally figure out how to market, produce, and sell to Milleniels, the next generation to follow them will be engaging with your brand. Learn who they are and what they're up to here.
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The Next Generation You Need To Worry About
Born 2001-2020
iGeneration - Apple probably owns this trademark Gen Tech - Anime? Gen Cii - does anyone play this anymore? Net Gen - sounds financial Digital Natives - meh Gen Next - what's after next? Post Gen - what's after post? Plurals - no clear majority race, religion, or political affiliation
Names
Generation C: CONNECTED!!
Estimated Racial Breakdown
2006 Birth Racial Breakdown
Most Popular US Family Name Since 1700s:
Smith!
Most Popular US Family Name By 2020:
Rodriguez!
*estimated population based on 2001-2012 birth rate of 32.8 million
Population by Generation
Their World
Childhood Compression!def: rapid maturation of tastes
Kgoy.!def: kids growing older younger
Mattel's target age in 1990 was 10, it is now 4.
Technology
Gen C gamers in the US: 20.4 million
38% of kids under 2 use a mobile device.
Mobile device usage
32% of kids 8-12 have a TV in their room
TV viewing has dropped by 9 minutes in 2 years.
Game play has dropped by 4 minutes in 2 years.
What does a 10 month old girl play?
What does a 1 year old boy play?
What does a 2 year old girl play?
What does a 4 year old boy play?
The average age kids get their first cell phone: 12
Gen C and Social Media
5.6 - 20 million members of Facebook are Gen C
Percentage of Gen C using Facebook by Age
Gen Cs world
Gen C is growing up with violence:
9-11!Iraq War!Afghan War!Newtown!Syria!Virginia Tech!Oslo!Aurora!Fort Hood!
Gen C is growing up with violence in schools:
63 U.S. school shooting deaths since 2000!
Gen C is growing up with questionable role models
Generation C doesn’t care about gender rules
Generation C is growing up with national debt:
9-13 year olds $43 billion in spending
Allowance
C The Next Generation You Need To Worry About
Prepared by Michael Durwin
GENERATION
Mdurwin.com [email protected]