February 2010

VOLUME 6 ://: ISSUE 2

FEBRUARY 26, 2010

MERRILL LYNCH ASKS JITTERY BOOMERS TO VENT VIA TEXT

NEW WEBZINE FOR RETIRING, REINVENTING BOOMERS

BOOMERS:

POPULATION:

GENERATIONAL INSIGHT:

BABY BOOMERS PRAYING MORE THAN EVER

’ ’’ ’

BOOMERS COULD USE SOME MORE MEDICAL ATTENTION

SEXTING GETS POPULAR AMONG BOOMERS

FORGET JESSE’S GIRL, TODAY’S TOTS WANT JESSE’S THREADS

GENERAL MILLS CEREAL BOXES GO RETRO

’ ’

GENERATION X:

POPULATION:

GENERATIONAL INSIGHT:

XERS NEED, BUT DON’T SEEK, FINANCIAL ADVICE

HOW RETAILERS CAN REACH MOMS

GREAT GALLON TO GIVE

KEDS COLLECTIVE LETS DIY DESIGNERS MAKE CREATIVE CASH

PRIMAL URGE: THE HUNTER-GATHERERS OF NEW YORK CITY

GENERATION Y:

POPULATION:

GENERATIONAL INSIGHT:

MILLENNIALS MARKET THEMSELVES TO MARKETERS

TAMPAX ENGAGES TEENAGE GIRLS ON MOBILE

MILEAGE MEANS MORE THAN “GREENESS”