1. Geoffrey Laloux June 2013 www.Synaptic.beGeoffrey LalouxPresentation & Service offeringSeasoned consultant in strategy & marketing(Digital, Social and Mobile)Geoffrey LalouxDigital Marketing Consultant

2. Geoffrey LalouxPresentation & service offeringGeoffrey Laloux June 2013 www.Synaptic.be1. A freelance consultant. Independantfrom any software or web service supplier2. With 17 years of experience inbusiness analysis3. Including 6 years as e-business consultant4. Used to work with agencies(all sizes)5. But I also know the client side (Profit and non profit)6. Agile and reliable7. Results driven8. Focused on the global picture,including connections with offline= the one you needWho am i ? 3. Geoffrey LalouxPresentation & service offeringGeoffrey Laloux June 2013 www.Synaptic.beWhat are my services?Websites & ApplicationsdefinitionUser Experience &Conversion OptimizationStrategy & RoadmapsContent &Communication Plan 4. Geoffrey LalouxPresentation & service offeringGeoffrey Laloux June 2013 www.Synaptic.beWebsites &Applications definition From Business needs analysis to Callfor Tender Management I define the what, the how but alsothe Why From mini site to portals and MobileapplicationsActionsWhat are my services?And moreExamples New Intranet for a professionalorganization Mobile application for EuropeanInstitution Extranet and Collaborative tools forNGO E-Gov portal for public Administration B2C Portal for Telco Company 5. Geoffrey LalouxPresentation & service offeringGeoffrey Laloux June 2013 www.Synaptic.beUser Experience &Conversion OptimizationExamplesActionsWhat are my services? Improve the existing and return oninvestments Work on Content, Architecture,Process or Functionalities Increase leads, sales, suscriptions,Customer satisfaction Mobile interface optimization(usability) Online sales optimization for B2Bcompany Increase of Online quotes request forB2C retaillerAnd moreB2C & B2B 6. Geoffrey LalouxPresentation & service offeringGeoffrey Laloux June 2013 www.Synaptic.beWhat are my services?Strategy & Roadmaps E-Business Integration (5 years vision) Enterprise digitalisation (internalprocess) Paperless implementation (18 months) Cross Channel Business ModelExamplesActions Define priorities, critical path andquick wins Transform vision in action plan ROI optimization and StakeholdersmanagementAnd more 7. Geoffrey LalouxPresentation & service offeringGeoffrey Laloux June 2013 www.Synaptic.beWhat are my services?Content &Communication PlanExamplesActions Online Reputation Management orSocial Media Communication plan forpublic person or institution Content Marketing Strategy for B2Bactivities Display and Direct Marketingcampaigns management for B2CretailerAnd more Achieve the alignment betweenContent, Context and Community Define the message, the tone ofvoice and planning Identify best digital media formarketing performance 8. Geoffrey LalouxPresentation & service offeringGeoffrey Laloux June 2013 www.Synaptic.beHow can I deliver value ?As InsourcedConsultantAs OutsourcedService ProviderAs Trainer / SpeakerIm working inside your organizationas interim managerFor few weeks or several monthsI provide my services as contractor,On project-based collaboration or asexternalized marketing departmentIndividual or group lessons. Forprofessionals or marketing students.As speaker, blogger or columnist. 9. Geoffrey LalouxPresentation & service offeringGeoffrey Laloux June 2013 www.Synaptic.beContactglaloux@synaptic.beGeoffrey Laloux Karel Moonens 28.1200 BrusselsBelgiumwww.Synaptic.bewww.geoffreylaloux.bewww.synaptic.be/blog(in french)http://be.linkedin.com/in/geoffreylaloux/