Transformational Leadership:Making a Lasting Impact(using IBM under Lou Gerstner as a case)

N. VenkatramanBoston University School of Management

April 2009

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2002

Looking back.. From 2002

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(1)

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(2)

Rewiring the business

(3)

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(4)

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(5)

Going Open and Setting Standards

(6)

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Growing a New Business line and Going Global

(7)

(8)

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Looking Outward…

(9)

(10)

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(11)

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Betting on Middleware &Re-energizing the Image

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Focus on Business Innovationand Core Values

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Lou Gerstner’s Legacy @ IBM

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Strategy as a pattern of decisions…..Shaping the future of a corporationReflecting how the corporation

succeeded in the short-term and prepared for the long-term

Capturing the role played by CEOs (and top management) in guiding the corporation for long-term

Indicating your own imprint on a corporation

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A personal thought exercise for you….

1. Looking back from 2015….. What decisions would you have taken to guide your company to win?

2. What are the impacts of those decisions on your company’s strategy and performance?

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