Get More Product Clicks in ESP

Welcome toHow to Get More Clicks in

ESPwe will be starting in a few minutes

How to Get More Clicks in ESP


Ask us questions!(we won’t bite,

promise)We will try to answers them in real time, any we

don’t get to in the webinar we will answer at

the end.How to Get More Clicks in ESP

Colin Roth Digital Marketing [email protected]

who are we?Chris Bennett

Product Managercbennett@asicentral

.com


Before we get started…


Poll: How are you currently checking your product’s performance in ESP

1.We just kinda know when it works

2.We check our Connect dashboard3.We talk to our rep4.We have someone who does this

for usHow to Get More Clicks in ESP

Agenda:

• Typical distributor use case• Learn about product data• Optimizing product clicks in

ESP• Analytics/Unique tracking


How do distributors actually search in

ESP?


Typical end-to-end use case

Okay, so how does that help me?

What distributors look for

• Confirmed pricing• Virtual Sample enabled• Supplier ratings

– Last 18 months, constantly encourage distributors to rate you• Product images

– At least 600px by 600px at 300dpi– More specific details can be found here


http://www.asicentral.com/asp/open/apps/catalogupload/upload.aspx

Why distributors look for it

• Distributors want to be able to quickly present information to their end-buyer clients

• ASI can help you and your team get your products up-to-date in your Connect dashboard – for free.



Why it helps you

• Distributors want to work with the same suppliers.

• Focus on building a great relationship• You can also rate distributors based on

your past experiences


SEO in ESP

Tips to getting in more searches • Give a solid product description

– This creates less work for distributor so they don’t have to go in and edit information in the Presentation Tool

• Have high quality product images– ESP supports up to 1200px by 1200px

• Accurate inventory/pricing data – this is a big one – Make sure you are always up-to-date with current inventory, distributors

often filter by inventory and is a great way to end up in more searches.


Build a strategy for your campaign

Tips for better results with your marketing efforts• Review your data once a week

– Your rep can go over various campaign data• Iterate and make small changes

– If you are not making constant changes to product descriptions or testing pricing, there is no way to determine what you need to do to improve your SEO in ESP

• Use unique phone numbers and emails in ESP– This allows you to see where exactly distributors are finding your products

(i.e. an Email Express Blast or a product description in ESP)


How to start a campaign around pens• Where you rank• How many product clicks you’re getting• Figure out how much advertising you need

(if any)


Have a strategy and sales plan for how you want to

attack ESP


Talk to your rep about how your products are

preforming in ESP

What you can do to increase product clicks?


1. Break down the goal of the ad

2. Don’t make marketing that complicated

3. Think about the profiles of your customers

• Most Popular• New product flag• Product of the day• Email Express/Supplier Specials

Easy ways for you to get more clicks in ESP


We will spend the remainder of the time

answering your questions!

That’s all Folks!

Business

Get More Product Clicks in ESP