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Shinhee Son, SEO Specialist at Rasmussen College, presents on using APIs, such as SEOTools for Excel, and the powerful features to be used for SEO.
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Get Sexy With API’sHow to BOOST your productivity with SEOTools
Shinhee SonSEO Specialist
Rasmussen College
Search Snippets #4 – Sexy Web Analytics for Search
• Graduated from Emory University in Atlanta, GA in 2010• First SEO gig at an agency in St. Paul• SEO Specialist at Rasmussen College
Driving Action > Capturing Data
Find purpose
You lose…
Automation = Wingman
1. Check the boxes of four advanced segments
2. Wait for the progress bar 3. Memorize the four values of the metric
you want4. Alt-tab to spreadsheet and fill in the cells 5. Alt-tab back to GA and uncheck the
segments 5 x (60/4) = 75 Steps75 x 3 = 225 Steps
1. Copy + paste the formula into top cell
2. Drag the fill handle3. While waiting for processing to
finish, work on other tasks
Old Process = 225 Steps
W/ SEOTools = 9 STEPS
Unstoppable
Where do I start?• Find the unique GA ID for each segment
you’re pulling data for• Check– Exclude headers in results– Formula
Date Range
Unique Segment GA ID
Original
Revised
Press F4
Absolute Reference [$B$3]
Mixed Reference [$B3] or [B$3]
DRAG DROP & LOCK IT
1. SAVE YOUR FORMULAS
2. Copy & Paste Special Values
Get your groove on
Resources + Tools• SeoTools for Excel• Straight to Google Analytics
• Amazing SEO Tools for Excel• Awesome Examples of How to Use SeoTool
s for Excel
Blog Posts
Shinhee [email protected]@rasmussen.edu
Search Snippets #4