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Everyone wants to run with a winner and that's true of your prospects too. While you are building a winning demand generation strategy, prospects will be researching your brand, products and services online to find out more about you and how well you are racing against your competitors. We'll provide a baseline checklist to help you focus your efforts and take advantage of trends-from Search, to Social, Email, Mobile and Video-and beyond.
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Engage
The Inbound
Marketing Checklist
Douglas Karr
DK New Media
How Do People Buy From You?
+ =
+ =
Sales:
Marketing:
Calls
Ads, Content, Events
Reality of How People Buy From You
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=
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+ -
Sales Marketing Search Social
Location Reviews Competition
It’s Paths, Not Funnels
Why Do People Select You?
TrustAuthorityProductConveniencePriceService
Engage
Engagement happens when
Prospect NeedsMatch your ServiceThey Found you,
recognize your Authorityand Trust you.
Found
Search• Brand• Topic• LocalSocial• Network• Industry
The Problem
•SEO is a math problem.•Search is a people problem.
The Signs
Volume
Rank
Visitors
Conversions
Go Often
Do what says.
Marketing and Intent
Considering Impu
lse
Social Media
Blogging
Public R
ela
tions
Lead
Nurtu
ring
Web S
ite Whit
epaper
Case
Stu
die
sSea
rch
Rat
ings
& R
evie
ws
Mob
ile
Mar
ketin
g
Dis
coun
ts
Em
ail M
arke
ting
Audible, Visual, Kinesthetic
Priorities for Inbound Strategy
• Website that is found via search and shared via social media
• Content that is recent, frequent, relevant• Social presence building authority • Calls-To-Action (CTAs) that direct visitors• Landing Pages that capture data• Nurturing programs that touch and
advance leads• Feed Audible, Visual and Kinesthetic Needs
Contact Us
DK New Media120 E Market St, Suite 940Indianapolis, IN [email protected]
Marketing Tech Bloghttp://www.marketingtechblog.com
![INBOUND MARKETING WORKSHOPS [INBOUND 2014]](https://img.pdfslide.net/doc/110x75/557c24b5d8b42a65268b516b/inbound-marketing-workshops-inbound-2014.jpg)
