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an overview of SEO basics and how Google ranks websites
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Getting Found on
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Search Engine Optimization (SEO) is the process of affecting
the visibility of a website or a web page in a search engine's
"natural" or un-paid ("organic") search results. In general, the
earlier (or higher ranked on the search results page), and
more frequently a site appears in the search results list, the
more visitors it will receive from the search engine's users.
Getting Found on
Search engine optimization (SEO) is the process of affecting
the visibility of a website or a web page in a search engine's
"natural" or un-paid ("organic") search results. In general, the
earlier (or higher ranked on the search results page), and
more frequently a site appears in the search results list, the
more visitors it will receive from the search engine's users.
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Getting Found on
What factors are playing a role in your site’s rankings?
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SEO
ContentTitle Tags
Backlinks
Directories
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Search Plus Maps
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Best practices with Google Plus
Share your content here
Include images in your Google+ Strategy
Use relevant hashtags and keywords
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Backlinks
also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.
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Backlinks
A great source of backlinks?
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Directories
Getting Found onDirectories
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“More than 50% of listings have eroers errors”
Wrong phone #s
Old address
Another business has your listing
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“Reviews are the currency of the internet”
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Get Social
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Get Social
Optimize your social media profiles
Optimize your social media content/updates
Build links by making shareable content
Business name, keywords
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Get Social
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Title Tags
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Title Tags
Your title tag is the single most important piece of meta data on your site. It tells the search engines what you age is about
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Content
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Content
Google wants Fresh, Original, Relevant content. Period.
Why is GREAT content
important for SEO?
Content is King for SEO ResultsAs Google has changed and refined its ranking algorithms over the years, one thing has become more and more clear: Google ranks websites, blogs and social media based on content quality. The more relevant, original and educational that content is, the higher your site’s ranking will be.
#1 Google Can’t Read Google doesn’t understand English or any other language. When it looks at your website, it only sees your keywords in the context of the words around it, but doesn’t understand any of it.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt ut laoreet dolore magna aliquam erat volputate. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem
vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait
facilisi.
#1 Google Can’t Read Google doesn’t understand English or any other language. When it looks at your website, it only sees your keywords in the context of the words around it, but doesn’t understand any of it.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt ut laoreet dolore magna aliquam erat volputate. Ut wisi enim ad Voted best hair salon in Atlanta for quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore
eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait facilisi.
#2 Google Can CountUse the same keywords too often, and Google notices. The ranking algorithms treat overuse of keywords and phrases negatively.
Mortgage mortgage mortgage mortgage mortgage mortgage
mortgage mortgage mortgage mortgage mortgage mortgage
mortgage mortgage
#3 Google Can CompareGoogle’s massive database operations mean that it checks to see if your content is duplicated elsewhere. Google rewards fresh, original content with higher rankings and ranks unoriginal content lower.
#4 Google Likes New Content Google values fresh, recent and updated content highly when it ranks websites. Stale content gets lower rankings.
#3 Google Can CompareGoogle’s massive database operations mean that it checks to see if your content is duplicated elsewhere. Google rewards fresh, original content with higher rankings and ranks unoriginal content lower.
#4 Google Likes New Content Google values fresh, recent and updated content highly when it ranks websites. Stale content gets lower rankings.
#3 Google Can CompareGoogle’s massive database operations mean that it checks to see if your content is duplicated elsewhere. Google rewards fresh, original content with higher rankings and ranks unoriginal content lower.
#5 Google Watches Users Google’s algorithms are based on how users treat results and how they use websites. A high bounce rate, for example, occurs when website visitors leave a site soon after landing on it. Google gives sites with low bounce rates higher rankings, since longer visits are evidence of high content quality. Its algorithms measure user behavior to judge website quality.
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Directories
Content
Social
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Q&A
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