Global Entrepreneurshipwith Lukas O. RITZEL

Class presentation on my business:

“Les macarons de Pauline”

Pauline VETTIERJanuary 13th, 2010

English Track 2, Group ASchool Year 2009/2010

Introduction (1)

Jan 13th, 2010 2

3Jan 11th, 2010

OR

Introduction (2)

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Introduction (3)

Project definition

• Name: “Les macarons de Pauline”

• Concept: – Baking and selling home-made macarons– Teaching macarons-making classes

• Support: Online boutique, no physical shop

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Context

Inside my business

Market it !

Invest !

Jan 13th, 2010

• “Autoentrepreneur” status = Individual entrepreneur

• Law January 2009 : - Started easily- Minimum risk - Many advantages - Social & fiscal contributions depending on the turnover

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Context:Entrepreneurship in France

Context

Inside my business

Market it !

Invest !

Jan 13th, 2010

My business – Part I

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Context

Inside my business

Market it !

Invest !

Jan 13th, 2010

My business – Part I (continued)

• What? Selling home-made, custom-made Parisian macarons

• Where? Local business : Grenoble & area

• How ? Orders: by phone or through web-boutique

www.macaronspauline.comDelivery: pick orders up at my place or personally delivered (with fee)

• How much ? 0.80€ each

• Goal ? Discovery and gustative pleasure ! 8

Context

Market it !

Invest !

Inside my business

Jan 13th, 2010

My business – Part II

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Market it !

Invest !

Inside my business

Context

Jan 13th, 2010

My business – Part II (continued)

• What? Holding macarons-making classes

• Who? Individuals or small groups

• Where? In my well-equipped kitchen At people’s place (in Grenoble and elsewhere).

• How much ? 20€/hour, cost of ingredients not included

• Goal ?

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Market it !

Invest !

Inside my business

Context

Jan 13th, 2010

On-line presence (1)

Viral marketing, by words of and through the web

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Market it !

Invest !

Context

Inside my business

Jan 13th, 2010

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On-line presence (2)Launching page for the sale of macarons

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On-line presence (3)

Launching page for the macarons-making workshops

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On-line presence (4)My online boutique

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On-line presence (5)My Facebook business page

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On-line presence (6)My Twitter business account

Macarons & Consumer trendsWhat will make you want to invest ?

• Trend n°1: Sustainability, Green wave- Organic eggs- Almond flower from fair trade

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Invest !

Context

Inside my business

Market it !

Jan 13th, 2010

Macarons & Consumer trendsWhat will make you want to invest ?

• Trend n°2: « Chef à domicile »- Macaron-making classes

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Invest !

Context

Inside my business

Market it !

Jan 13th, 2010

• Trend n°3: Eco-Easy- Minimum packing - Eco-friendly packaging (recycled materials)

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Invest !

Context

Inside my business

Market it !

Macarons & Consumer trendsWhat will make you want to invest ?

Jan 13th, 2010

• Trend n°4: Urban experience- Bringing Parisian chic to Grenoble- Giving provincials a sense of luxury

«  […] those consumers opting to remain in rural areas will be

tempted to act (and shop) online like urban

consumers, too. »

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Invest !

Context

Inside my business

Market it !

Macarons & Consumer trendsWhat will make you want to invest ?

Jan 13th, 2010

• Trend n°5: Premium- Unique dual concept- In Grenoble & area only

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Invest !

Context

Inside my business

Market it !

Macarons & Consumer trendsWhat will make you want to invest ?

Jan 13th, 2010

Investment

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COSTS

Creation web-boutique 900Monthly maintenance web-boutique 50Logo 300Business cards 100

Large oven 1000Culinary tools 300

Product containers 20

Newspaper, radio, leaflet 500

TOTAL (€) 3170

NEEDS

Professional design & copyright

Professional cooking material

Local advertising

PackagingInvest !

Context

Inside my business

Market it !

Jan 13th, 2010

• Margin: – Selling price per unit : 0.80€– Cost per unit: ~ 0.38€

• On-line boutique = no monthly rent

• Limited initial investment = lower risk

• 2 branches of business = more opportunities 23

+ 0.42€

Invest !

Context

Inside my business

Market it !

Profit:

Investment

Jan 13th, 2010

Thank you for your support !

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