GMS Brochure 2009

GMSG L O B A L M A R K E T I N G & S A L E S , I N C .

G L O B A L M A R K E T I N G & SA L E S , I N C.

The Travel Industry’s Marketing, Sales & Public Relations Choice for Latin America

G L O B A L M A R K E T I N G & SA L E S , I N C .

The Travel Industry’s Marketing, Sales & Public Relations Choice for Latin America 2


GMS, Inc., is a sales and marketing organization that specializes in representing

travel brands and destinations from around the world in the Mexican and Latin

American markets.

Our primary objectives are to generate sales, increase bottom-line results, and build

a long-term in-country organization for your brand or destination.

Our strategy for success is straightforward: we put our clients first. We focus on

selling and marketing the destinations and travel brands we represent. We become

your arm into the marketplace, while you benefit from our strategic relationships,

market expertise, and sales force. It’s that simple.

Our clients’ success is our success.

To efficiently achieve your objectives, we take an integrated and comprehensive

approach while implementing market-specific actions. With over eighteen countries

and many different cultures, Latin America spans the demographic and economic

spectrum. As your Latin American sales and marketing partner, we will successfully

and effectively present your brand or destination to this diverse audience.

We invite you to put our regional expertise, in-country infrastructure, and decades-

long in-market relationships to work for you. You can count on us to deliver

excellence in our service and bottom-line results for your business.

PresidentGlobal Marketing and Sales, Inc.

WELCOME

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ABOUT GMS, INC.

Established in 1998, GMS offers the travel industry a turnkey solution for Latin America. Our

unparalleled sales, public relations, marketing and operational infrastructure is designed to

maximize our clients’ efficiency and ROI while raising the brand’s regional profile and delivering a

clear path to profitability. Over a decade of success allows us to offer a proven track record that is

unmatched in the hemisphere.

Our key executives have worked in the region for over 20 years with major national accounts to

give them in-depth knowledge of the region and a competitive edge in the marketplace. This

experience has translated to successful results for both GMS and our clients.

Our portfolio of past and current clients includes:

• Avis Car Rental

• Budget Car Rental

• California Travel & Tourism Commission

• Dallas Convention & Visitors Bureau

• Jamaica Tourist Board

• Sandals Resorts International

• Beaches Resorts International

• Dollar Rent A Car

• Carnival Cruise Lines

• Cunard Cruise Lines

• Atlanta Convention & Visitors Bureau



With GMS, you benefit from our extensive regional experience, long-standing relationshipswith industry leaders, and unparalleled in-market infrastructure. As the leading company tooffer a complete travel industry solution to your sales, operational, public relations, andmarketing needs, GMS delivers a comprehensive solution that maximizes your return oninvestment while raising your brand’s presence and profile in the region.

Our services include: • Sales Representation and Back-end Operational and Customer Support• Marketing and Advertising• Public Relations – trade and consumer• Competitive Strategy Evaluation

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INTEGRATED SOLUTIONS

GMS’ comprehensive approach maximizes your ROI.

Marketingand BusinessDevelopment

Advertising

Efficient CustomerService &

Operational Support

Trade & Consumer Public Relations

SALES+

MAXIMUM ROI

GMS’ Sales Synergy Cycle

We believe that an integrated approach is the only way to maximize sales and your ROI. Wecreate a sales synergy cycle that allows each component to benefit from the other to

Our comprehensive point-of-view allows you to bank on the efficiencies we create bycarefully selecting the most effective strategic components to achieve maximum results. Youbenefit from a better developed, integrated campaign and avoid the duplication, mixedmessaging, and missed opportunities that often occurs when multiple agencies are involved.



Take your destination and travel brand sales to the next level.

GMS is the industry’s sales expert. With in-region sales offices and operational infrastructure

in Mexico, Argentina, Chile, and Colombia, as well as two call centers in Mexico, GMS is

uniquely equipped to offer you a complete and proven sales framework from front-line sales

force development to back-end reservations, accounting, and invoicing support.

With GMS, you can rest-assured that the right sales team is working for you. Our long-

standing relationships with the region’s leading tour operators, wholesalers, travel agents,

airlines, hotels, car rental companies, and industry leaders ensure you will have access to

key sellers and influencers to make your market participation a success.

Plus, our comprehensive approach allows you to benefit from the sales synergy we create

for your brand or destination.

Our portfolio of sales services includes:

• In-country regional sales force development with full-time sales reps in each primary

country selected

• In-country corporate offices and sales offices/outlets for your brand

• Sales missions

• Direct access to our network of tour operators, wholesalers and travel agents

• Product sales and training seminars

• Online sales development

• Telemarketing

• Trade-show participation

• Trade lunches and breakfasts

• Full in-country sales support operations and services

• Reservations desk and call center support

• Full accounting of business generated in-region

• Full invoicing services

Our comprehensive and pro-active sales action plans deliver bottom-line results.

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SALES

GMS has the credibility and long-standing relationships necessary for success.

Our team of market experts will develop an integrated marketing and advertising campaign

with online and offline tactics designed to optimize sales. We’ll assess your needs and create

a results-driven initiative that will separate your brand or destination from the competition.

In addition, our long-held relationships with the region’s leading airlines, credit cards, hotels,

and car rental brands, allow us to maximize your marketing budget while creating beneficial

strategic partnerships and unique cross-selling opportunities.

Achieving top-of-mind at the point-of-sale is our marketing expertise. Whether online or

offline, our in-depth industry and market knowledge is proven to increase sales.

Our marketing services include:

• Strategic partnership development – Trade and consumer (e.g. credit cards, airlines, etc.)

• Trade Incentive Programs

• New business development opportunities

• Full collateral material development and distribution

• Display and window-dressing campaigns

• E-mail and direct mail campaigns

• Focus groups

• Market research including online and on-the-field

• Social media presence

• Social media promotions and viral marketing campaigns

• Online and on-the-field contests and promotions (e.g. car giveaways, You Tube video contest, etc.)

• SEO and market-specific website development

Our team will carefully evaluate your strategic and marketing objectives to identify the best

and most cost-effective advertising plan that will achieve and exceed your expectations.

We’ll create a comprehensive combination of online and offline opportunities designed to

“surround the customer” for the highest level of market and mind share, while ensuring your

advertising is action-oriented and results-driven.

• In-country and pan-regional media planning and placement

• Online and offline multi-media ad strategy development (e.g. print, TV, Internet, radio, etc.)

• Multi-point campaign to achieve top-of-mind

• Point-of-sale campaigns to maximize bookings

• Full in-house graphic design capabilities

• Co-op ad program implementation

• Video and radio commercial production




IN-COUNTRY MARKETING AND ADVERTISING

GMS’ in-depth market expertise delivers results.




We offer our clients full public relations support. Our long history of in-market involvement

and commitment has allowed us to develop strong and fruitful relationships with the

region’s leading trade and consumer journalists. Our team of dedicated public relations

coordinators works endlessly to consistently gain positive press coverage for your brand or

destination and maximize your ROI.

In addition, we continuously organize trade and consumer FAM trips, create in-market

promotions, participate in trade-shows, and generate viral marketing opportunities to create

buzz. Plus, because GMS is known to represent quality brands and destinations, we gain

access to the region’s most exclusive travel events, and the highest-levels of government.

Our public relations portfolio of services includes:

• Writing, translation and distribution of press releases

• Positive press coverage in the region’s leading travel industry and consumer media

• Interviews with key executives

• Media and industry FAM trips

• Website launches, live video streaming, radio-remotes

• Competitive analysis

• Press clippings and media monitoring

• Value of press-generated reporting

• On-the-field promotions

• Trade luncheons and breakfasts

• Brand or destination-specific events (e.g. California wine tastings, Dallas shopping

fashion show, etc.)

• Social Media news presence and monitoring

PUBLIC RELATIONS

GMS’ commitment to the industry is respected and acknowledged by the region’s media.




Our executives’ 20+ years experience in the region grants our clients the benefit of our in-

depth market knowledge. We are true Latin American travel industry experts and the

leading travel industry sales solution provider.

Our experienced team of executives is ready to create your Latin American market strategy.

We’ll let you focus on your brand or destination while we focus on optimizing your sales and

presence in the region. But any and all successful ventures begin with the right strategy.

Our strategy development services include:

• Competitive strategy evaluation

• Regional SWOT Analysis

• Market-specific key message development

• Survey and in-market research

• Focus groups

STRATEGY DEVELOPMENT

GMS’ in-depth market knowledge gives you a competitive advantage.


G L O B A L M A R K E T I N G & SA L E S , I N C .GMS

G L O B A L M A R K E T I N G & S A L E S , I N C .

CORPORATE HEADQUARTERS

1580 Sawgrass Corporate Parkway, Suite 130

Sunrise, FL 33323

Phone: 954.237.4737 Fax: 954.252.3776

Email: [email protected]

www.1gms.com

MEXICO OFFICE

Homero No. 203 Of 704, Col. Chapultepec Morales

CP 11560 Mexico, D.F.

Tel: (525) 5250 7774

Fax: (525) 5203 2729

SALES OFFICES

• New York

• Mexico

• Colombia

• Argentina

• Chile

OPERATIONS