Goal Product & Partner planningGCDP Tier 1

Overview MC Planning

Goal Product and Partner

Planning

Backwards planning &

strategy planning

Implementation Planning

MC Planning for Tier 1

Let’s see how we plan our goals for oGCDP,

our product/market strategy

& the suppliers we need to deliver this

Objectives

I know my MC goal for oGCDP

I know the break down in products

& my partners

I know where the growth will come from (which LCs)

Goal Planning

Steps to determine overall MC goal

Understand the past

performance

Define with your MC the focus program

Define a first

ambition for oGCDP

Define focus LCs for oGCDP (who will jump?)

Define LCs goals & validate national

goal

Cross check with LC and MC goals in

other programs

Focus LCs & LC Goals

✧ Define which out of all your LCs will have oGCDP as a focus program and have the capacity to jump in oGCDP

✧ Understand their realisations in the past term and determine an (initial) goals per LC

✧ Check if the LC goals are able to add up to the national ambition

✧ Ensure to align the goals with your LCs when they are final

Cross check with LC and MC goals in other programs

✧ In the end, every LC needs to be focused on one program, in which it will have the highest jump

✧ Together as an MC you will need to be aligned on the goals for all programs and the LC goals across programs

✧ This way you will make sure that the LCs you have, will actually focus on and have the capacity to grow in your program

✧ Do this based on the OD model of your entity!

NOTE

✧ Together as an MC you will need to be aligned on the goals for all programs and the LC goals across programs

✧ This is specifically important for Tier 1 entities!

✧ Make sure that top LCs across programs make a clear choice for their focus program, they cannot jump in all!

✧ This result should look like this:

Cross check with LC and MC goals in other programs

✧ This result should look like this:

Cross check with LC and MC goals in other programs

GCDP Focused LCs GCDP

Focused LCs

Tier 1 entities are recommended to have 1-2 focus

programs!

LCs also have one focus program and are generally

not recommend to run all four programs

Also, we recommend to have the mature LCs focused on (o)GIP since they have more

capacity to grow the program

NOTE

Wait!

We are not there yet!

NOT SO

FAST

Now we need to plan

In which products & with which partners we will

deliver the goals!

We planned the initial overall goals…

Product & Supply Planning

Analyse past 3 years' data about your EP realized profile supplyEP Supply : Students, backgrounds, age, grade, major, languages, experience, etc

Analyse your previous year’s global GCDP realizations according to sub products and countriesAnalyse Global previous GCDP realizations

Analyse customer feedback of EPs realized (NPS or your own feedback system)

Analyze Your External Market

Analyze Internal AIESEC Market

Analyze Customer Feedback (NPS)

Analyze to understand

You can add to your analysis data about the external market, like trends and market behaviors in your region - it gives you good

insights. But it’s very important go deeper on your entity previous realization. It gives you accuracy and precision.

Entity PartnersIssues

Define

Define your key country partners for each sub-product based on your realization analysis (Top 3 sub-products and top 10 countries you send the most EPs to, growth rate, global TN supply trend, entities with high growth rates, matching timeline etc.)

Take all your analysis and compare external and internal data. Who are the students you can provide for TNs? Do entities plan to raise these TNs? Take a look at what internal and external have in common. Based on these analysis, define your focus sub-products.

How to define your focus

Reflect

Compare

Use the Market Place to see the goals of all entities in

issues!

NOTE

Analyze

Supply & Demand management in GCDP is very important!

Make sure you don’t attract students you cannot match!

This means you need to balance what your market

needs, to what we actually can supply.

NOTE 2

Cultural Understa

nding

Top Issues in GCDP

Teaching Literacy

Economic Growth

Environment

Health& Life style

How?

Check Market place for top entities in top issues

Check AFT for top entities with current forms in top issues

Pick the entities you are going to partner with

Having meetings to finalize details of the partnerships

Attract EPs to send to these entities.

Have HR responsibles and be in constant communication with them.

Partners

✧ You know how much your Re goal is in every sub product!

✧ You know which students you need to attract for this product

✧ You know with with partners you want to set up GCDP partnerships to deliver this

✧ You know which LCs will focus on which product

The Result!

Product & Market

Goals