Going Beyond Like My Page

Presentation for the Santa Fe Community Foundation Marketing Peer Group

by Wendy Forbes, Wendy92 LLC

Thursday, October 3, 13

Facebook = A Good Sandwich

Thursday, October 3, 13

The Right Ingredients

BreadLettuceTomato

MeatCheesePickle

Thursday, October 3, 13

The Bread = Customer Service

• Who is your customer?

• What do they want?

• What problem can you solve for them?

Thursday, October 3, 13

It’s Not About You

• Too many posts - 44%

• My wall is crowded with marketing posts - 43%

• Content was repetitive or boring - 38%

Thursday, October 3, 13

It’s About the Customer

• Ask what fans want to see

• Analyze your fan base

• Provide timely service / answers

Thursday, October 3, 13

Facebook Insights

Thursday, October 3, 13

Facebook Insights

Thursday, October 3, 13

Facebook Insights

Thursday, October 3, 13

Service Example

Thursday, October 3, 13

The Meat = Consistent Content

• At least once per day

• First thing Monday AM

• 8-10am or 7-100pm T-Th

• By 8am on Friday

Thursday, October 3, 13

Don’t Let it Sit & Spoil

• Post at time when you are available to respond / “like” comments

Thursday, October 3, 13

Example

Thursday, October 3, 13

ExampleClick Through to See Who

shared your contentRespond and Thank

Like Their Page

Thursday, October 3, 13

Tomato = Gratitude

• Congratulate

• Thank

• Promote Someone Else

Thursday, October 3, 13

Share the Harvest

• Don’t just share an article about you, use it as a opportunity to thank the reporter or outlet

• Congratulate a fellow org or business demographically similar to yours

• Share another org or business’ content

Thursday, October 3, 13

Media Thank You

Thursday, October 3, 13

Share

Thursday, October 3, 13

Lettuce = A Little Green

• Facebook Ads

• Boost a Post

• Sponsored Stories

• Offers

Thursday, October 3, 13

Don’t be afraid to spend

• If your page has under 1000 fans - LIKES (SPONSORED STORIES)

• If you have a really important post - BOOST

• If you have a special deal - OFFER

Thursday, October 3, 13

Facebook Ads

Thursday, October 3, 13

Boosted Post

Thursday, October 3, 13

Cheese = Humor

• A little goes a long way

• It should relate to your organization, product, mission, etc.

Thursday, October 3, 13

Make them Smile

• Plan a Friday Funny

• Diffuse criticism

Thursday, October 3, 13

Example

Thursday, October 3, 13

Pickles = A Little Extra

• Contests

• Facebook Fan only discount / offer

Thursday, October 3, 13

Give A Little Extra

• Run a giveaway, photo contest etc. for fans only

• Use Facebook Offers to give your fans a discount no one else is getting

Thursday, October 3, 13

Contest Example

Thursday, October 3, 13

Offer Example

Thursday, October 3, 13

Questions?

Thursday, October 3, 13

Contact

Thursday, October 3, 13