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Social Media 101Extending Your Brand Through Facebook and TwitterRick Gonzales Jobing
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Social Media 101
Extending Your Brand Through Facebook and Twitter
Rick Gonzales
• Vice President, Florida
• Employment/Recruitment Expert
• Skilled in Internet Employment Marketing
• Degree in Business Management
Jobing
• Founded in 1999
• Mission is to connect local employers and local job seekers
• Local job board community and SaaS suite of technology application for web,
mobile, social media, search & video recruiting
About Me
Why Engage in Social Media • How these outlets can improve recruitment efforts
How to Use Social Media • The basics of Facebook and Twitter
Examples of Effective Campaigns • Real world examples of social media success
Agenda
Why Engage in Social Media
What is Social Media?
What’s Your Definition?
A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content -- Andreas Kaplan & Michael Haenlein Source: Wikipedia
Definition of Social Media
It’s the information I want From the people I want to hear it from
When I want to hear it And I can join in whenever I want
Simplified Social Media
Lay the foundation by learning the basics before you begin a social media strategy
• What are the most popular channels? • How do I use those channels? • What are my goals?
Social Media Fundamentals
How to Use Social Media – Facebook
750,000,000 users More than 700 billion minutes/month on Facebook More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month Source: Facebook.com
About Facebook
Average User:
• 50% log in every day • 55 minutes/day • 130 friends • Connected to 80 community pages, groups, events • Creates 90 pieces of content each month
Source: Facebook
About Facebook
Strengthen Brand Build Candidate Pipeline Learn More about Candidates and Customers
Why Facebook?
Pages
Facebook Accounts
Profiles
Groups
People Who “Like” You
• This is your network
• People simply click the “like” button
• They can see your posts
• Their posts go on your news feed
• Encourage current/potential employees to like your page
Facebook Page
Provides General Info
• Founded Date
• About
• Mission/Values
• Website Link • Likes/Interests
• Photos/Videos
Facebook Page
Basic Terminology
• Status Update
• Friend or Like
• Wall
• News Feed
• Tag
• Comment
Facebook Page
How to Use Social Media – Twitter
Fasted Growing • 195 Million Users
Real-time Activities
• 52% of Users Update their status daily
Charlie Sheen Set a Record with More Than 1 Million Followers in 24 Hours!
About Twitter
Reach a Wide Audience
Huge Search Network
Ample Referral Opportunities
Why Twitter?
There is only one type of account available
Twitter Accounts
One Photo Name Location Web link 160 Character Summary
Twitter Profile
Followers
• This is your network • You don’t have to follow everyone who follows you • Your twitter feed is populated by your network’s updates
• Your updates are not limited to your network
Twitter Accounts
Basic Terminology
• Tweet – 140 character maximum public update
• Follower – User in your network
• Mention – When someone uses your name in a public tweet
• Direct Message – Private message between users (*Note to DM both parties must
be following each other) • @reply
– Public response back to a twitter user • Hashtag
– Adding the “#” to make a word searchable
Twitter Accounts
Bit.ly • Website allows you to shorten web
links to maximize character use
Less Formal Text
• i.e & for the word “and” • 2 for “to”
Twitter Tips
Effective Social Media Campaigns
What They are Doing Right
• Identified a target market (candidates)
• Continuous, fresh content
• Engage Facebook community with questions
• Respond to all comments
• Great use of visuals with photos and videos
• Allow candidates to apply for jobs directly from Facebook
Facebook Example – King Soopers
What They are Doing Right
Facebook Example – King Soopers
What They are Doing Right
• Identified a target market (candidates) • Continuous, fresh content • Drive candidates to their Career Center • Include multiple hashtags • They aren’t concerned with number of followers
Twitter Example – Sport Chalet
Questions?
