Google AdWords

Introduction

Google AdWords is Google's online advertising service in which advertisers bid on theircertain keywords in order to appear to the top or to the right in Google's search results.

The top ads will appear to your customer under theheading ‘Sponsored Links’, on the right-hand side orabove Google's search results. Interested customers willclick on your ad and be directed to your website.

your ads can also appear on related websites in thecontent network. When you advertise,a several networkof millions of websites, your ads are shown beside thewebsite content that is related to your Customers.

How to organize Your Account?

Google Adword’s organization gives youraccount a solid framework, making it easierto determine your ads, campaigns, andkeywords are working, and which are notworking , so you can alter or add campaignsas needed.

Advantages of Google AdWords

1. It is easy to use .It takes a matter of few minutes to set up a Google account, beforeyou can start creating your ads.

2. It is affordable. Instead of paying a huge amount of money like you would for aprinted advert in a newspaper, Adwords sets no minimum price for their keywordspecific ads. You can also run your adds on a daily basis and you can cancel thecampaign at any time.

3. Pay-per-click. Once you have set up your campaign you don’t need to start payingGoogle until users start clicking. This means that every penny you spend on youradvertising is bringing you a potential customer.

4. Target your customers. This means that instead of displaying your ad to a wide userswhere you will only reach a handful of potential customers, your ad will only be viewedby the people who are searching for your service.

5. Flexibility. Google allows you to stop or pause your campaign at any time. You canalso edit the content or just start again if it is not working out. Remember, you pay on adaily basis, click-by-click basis so you have nothing to lose by stopping an ad and tryingsomething new.