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http://www.petsit.com During PSI's Dec. 2012 free member webinar, PSI Marketing Manager Beth Stultz explained why Google Analytics is important for pet-sitting business owners, how to sign up for Google Analytics and the most important information pet sitters just beginning with Google Analytics should track and why.
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The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by
Brought to you by Pet Sitters International
www.petsit.com
Google Analytics 101
for Pet SittersBeth Stultz, PSI Marketing Manager
The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by
How to ask your questions
PCMac
The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by
Brought to you by Pet Sitters International
www.petsit.com
Google Analytics 101
for Pet SittersBeth Stultz, PSI Marketing Manager
December 12, 2012
This free member webinar series is brought to you by and
Objectives1. Understand why Google Analytics is
important for you as a pet-sitting business owner.
2. Learn how to sign up for Google Analytics.3. Learn the most important information
Google Analytics “beginners” should track and why.
This free member webinar series is brought to you by and
• Do you have a Web site for your pet-sitting business?
• Are you already using Google Analytics?
Poll Questions:
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What is Google Analytics?
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Step 1: Sign up for a Google Account if you do not already have one.
This free member webinar series is brought to you by and
This free member webinar series is brought to you by and
Enter your information and hit “Submit.”
You’ll have a Google account and Gmail e-mail address.
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Step 2: Sign up for a Google Analytics account.
http://www.google.com/analytics
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Sign in with your Google account information (Gmail address and password)
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Select “Web Site” and enter your Web site information
Your Account Name can be your business name.
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Step 3: Install Google Analytics tracking code on your Web site.
Google Analytics Help feature can provide
instructions for adding the tracking code to
your Web site.
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Sign-in to view your Google Analytics dashboard.
1.
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2.
3.
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Welcome to the Google Analytics dashboard!
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SECRET WORD #1
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»#1 Overall Web site traffic
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Some questions to ask:
• How many visits are there to your Web site in a given time period?
• Have the number of visits increased or decreased from the previous month or year?
• Do any spikes in Web traffic correlate with a specific marketing initiative?
• What are your average number of visits (and unique visitors) per month?
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Applying this data to your business:
• Determine your Web site’s average monthly visits to establish a benchmark and set Web site traffic goals. Check your site traffic periodically to see if you are meeting, exceeding or not meeting your goals. Adjust your promotional efforts accordingly.
• Analyze your Web site traffic in relation to specific marketing efforts—an ad in a local paper, event participation, etc. If the effort does not produce an increase in site traffic, reconsider future use of the specific initiative.
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»#2 Visits to specific pages on your site.
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Some questions to ask:
• What pages are your site visitors visiting?
• Do visitors come to your homepage and leave or dig deeper?
• Are there some pages getting no views while others are viewed often?
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Applying this data to your business:
• Identify the most-visited pages. Make sure these pages have clear calls-to-action and include your important information: how to reach you, the services you offer, etc.
• Identify pages you would like to get more traffic. Link to these pages from other pages on your site that are already getting more traffic.
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SECRET WORD #2
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»#3 Referral Sources.
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Some questions to ask:• How are visitors finding your Web site?
• Who/what is sending traffic to your Web site?
• Are visitors coming to your Web site through social media sites like Facebook or Twitter?
• Are visitors finding your Web site on search engines like Google?
• Are visitors being referred to your Web site from other Web sites?
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Applying this data to your business:
• Identify social media channels that drive traffic to your Web site. Consider increasing promotions on effective social media channels to drive even more traffic to your Web site.
• Identify other Web sites that are referring traffic to your company’s Web site and when suitable, reach out to the company to suggest co-promotion opportunities.
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Applying this data to your business, cont.:
EXAMPLE: Takeyourdog.com traffic (2011)
Race car driver Robby Gordon’s Fan
Club site
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Applying this data to your business, cont.:
• Analyze the site visits you are (or are not) receiving from search engines, such as Google. If search engines are not driving traffic to your Web site, you will want to take a closer look at Search Engine Optimization (SEO) for your Web site.
This free member webinar series is brought to you by and
Objectives Review1. Understand why Google Analytics is important for
you as a pet-sitting business owner.2. Learn how to sign up for Google Analytics.3. Learn the most important information Google
Analytics “beginners” should track and why.
The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by
Brought to you by Pet Sitters International
www.petsit.com
Q&AThank you for
participating in today’s webinar!