6 Ways Google+ Hangouts Lead ToMASSIVE INCREASE In Sales!

www.HangoutsAuthority.com

What Are Google+ Hangouts & Why Should You Care?

What Are Google+ Hangouts & Why Should You Care?

• They are an immediate connector to your audience!

• They show you’re accessible.• They show you’re willing to

listen.• They allow you to feel the

pulse of your clients.• They are incredible for

customer service.

MASSIVE INCREASE In Sales!

How Do I Know?

My name is Krizia (aka Miss K) and I’m an Authority Maker,

Online Marketing Consultant, Book

Marketing & Promotion

Consultant, Speaker & Author!

My Two YouTube Channels Became Valuable Assets When I Sold My Online Magazines!

Forbes Magazine!

What You Will Learn!

How smart marketers are using Google+ Hangouts to connect with their audience and substantially grow their business!

6 Ways Google+ Hangouts Can Massively Increase Sales!

1. Host Shopping Events LIVE!

Case Study: U.S. Designer Rebecca Minkoff!

• In October 2013, Rebecca Minkoff hosted a LIVE shoppable event!

• She had a Hashtag for maximum exposure: #shopthehangout.

• She invited 3 industry experts and 2 fans to be part of the intimate group who she interacted with LIVE.

• During the Hangout, viewers can shop interactively by clicking on the right-hand panel, circled in the screen shot above or visit Rebecca Minkoff main page to buy.

Shoppable Hangouts Are The Trend!

• Rebecca Minkoff is not the only designer leveraging the instant connection of LIVE shoppable event!

• Veteran designer Diane von Furstenberg hosted her own shoppable event.

• Rachel Zoe is another designer who is jumping on the “shoppable-wagon” to connect with buyers and sell more of her clothing.

Rag & Bone’s Big Shoppable Event!

• Rag & Bone’s created an major online shopping event that included some of the biggest names in the fashion industry.

• The Hangout also included heavy hitters like W Magazine & Nordstrom.

• Three models walked out live on air to show each of the Rag & Bone looks.

• Three shoppers were lucky enough to have been preselected to ask a question of the design duo behind Rag & Bone.

Why Do Shoppable Event Work?

• Personal experience.• Access to top

designers. • Insider’s insight.• Education.• Entertainment.• Sense of EXCLUSIVITY.

2. Launching A Book App LIVE!

Case Study: Penguin Books’ Storytime Hangout App

• Challenge: negative impact of digital devices on quality family time.

• Solution: bring story time into the digital age.• How? Combine the power of technology and story telling!• Penguin created a Hangout app that transforms everyone

on the Hangout – including the children themselves – into the characters from the tale, Three Billy Goats Gruff, allowing everyone to act out the story while they read the text displayed on the screen along together!

• It was a smashing SUCCESS!

3. Host A Cooking Show LIVE!

Case Study: Hello Fresh

• In September 2012, Hello Fresh, an innovative food delivery service that operates in the UK, delivering ingredients and recipes to its customers’ doors.

• The company used Google+ Hangouts to help its head chef, Patrick Drake, connect with its audience in a live ‘cookalong’, with Patrick demonstrating the recipe, LIVE, to six of the brand’s super fans, who set up to cook along with him during the Hangout.

4. Host Q & A Sessions LIVE!

Why Host A Hangout Q & A?

5. Host Tasting A Circle LIVE!

Case Study: Cadbury U.K.

• In July 2012, Cadbury U.K. invited Google+ users to join its exclusive Tasters Circle (see invitation in the next slide).

• A small group of selected users where invited to be part of the discussion and were sent three big bars of the brand’s new Olympics 2012-themed chocolate products to open on the LIVE Hangout and taste along with the other participants.

• The bars were sent via mail with a little hand written note (combining online, multi-media and off line marketing).

• This was Cadbury UK’s very first live Hangout, and was a brilliant way of getting the brand in front of people on Google+!

6. Create Your Own Product LIVE!

Case Study: Prius Hangouts

• In May 2013, Toyota launched a Toyota Collaborator Hangout app on a Hangout.

• The cool factor was that the app allowed users to collaborate with friends and family via a Google+ Hangout to create their own personalized Prius.

• Viewers were able to bring a salesperson from their local Toyota dealership into the live Hangout if they had any questions.

• After the Hangout, users were given the option to share their design on Google+, Facebook, Twitter etc., and even use Google Maps to take a virtual test drive!

What Was The Marketing Budget For These Big Brands To Conduct Hangouts?

Not As Much As You Think!

Why Do Hangouts Translate In Such High Sales & Conversions?

Hangouts = HUGE Engagement Factor!

Know!

Like!

Trust!

More Accessible!

Hangouts Are A Game Changer!

Old Way Of Engaging With Clients!

NEW Way Of Engaging With Clients!

Hangouts Speed Up The Buying Process!

Buy Faster!

Buy With More Confidence!

Don’t Want To Figure Hangouts On Your Own?

You Don’t Have To!

No Point In Wasting Time!

No Point In Getting Frustrated!

I’ve Figured It All Out!!!

Easily, Simple, Quick Results!

Don’t Get Left Behind!

In The Next 60 Minutes You Can Launch Your Very First Hangout!

Get Started NOW!

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