GoogleCompany Report

EECS 441 Lu Huang

Oct 05, 2015

Oct 5, 2015

Carr, David F. "How google works." Baseline Magazine 6.6 (2006)., page 1

Products

Products

http://theoatmeal.com/blog/google_self_driving_car

Financial Info

https://investor.google.com/earnings/2015/Q2_google_earnings.html

https://investor.google.com/pdf/2015Q2_google_earnings_slides.pdf

Capital Expenditures & Free Cash Flow

History

https://www.google.com/finance?q=NASDAQ%3AGOOGL&ei=yHcRVrndPMWGsgHPo7TgBQ

Acquisition of DoubleClick

Google Mobile App for iPhone

Chrome launched on Mac & Linux

-Invest in Energy Project -Launch Google TV -Acquire AdMob

Announce self-drive car

Larry Page took over as CEO; Eric Schmidt is executive chairman.

Open new office in Paris

-Project Glass -Drive launched

-Google Now -Google Music

-Calico -Kitkat

Acquire Nest

Annual I/O conference

Andriod Lollipop

-Street View -YouTube

Partnership

Launched Google Finance, Google Calendar, Google Trends,

Gmail for Mobile, Translate

Launched Google Maps, Google Earth,

Google Analytics, Doodle

Strategy - Your Plan is Wrong

• Bet on technical insight, not market research

• Default to open, not closed

• Optimize for growth

• Don’t follow competition

Carr, David F. "How google works." Baseline Magazine 6.6 (2006)., page 66

Culture - Believe Your Own Slogans

• “Don’t be evil”

• “Work, eat, and live together”

• “You must wear something”

Carr, David F. "How google works." Baseline Magazine 6.6 (2006)., page 26

Talent - Hiring Is the Most Important Thing• Treat your career like you are surfing

• Always listen for those who get technology

• Statistics is the new plastics

• Read

• Know your elevator pitch

• Go abroad

• Combine passion with contributionCarr, David F. "How google works." Baseline Magazine 6.6 (2006)., page 94

• Hire people who are smarter and more knowledgeable than you are.

• Hire people who will add value to the product and culture.

• Hire people who are enthusiastic, self-motivated, and passionate.

• Hire people who are well rounded, with unique interests and talents.

• Hire people who are ethical and communicate openly.

• Don’t hire people you can’t learn from or be challenged by.

• Don’t hire people who just think about problems.

• Don’t hire people who prefer to work alone.

• Don’t hire people who only live to work.

• Don’t hire people who are political or manipulative.

Google’s Hiring Dos .. and Don’ts

http://www.slideshare.net/ericschmidt/how-google-works-final-1#14

Decisions - The True Meaning of Consensus

• Decide with Data

• Get things done

• Every meeting needs an owner

Carr, David F. "How google works." Baseline Magazine 6.6 (2006)., page 142

Communications - Be a Good Router

• Default to share everything

• Know the details

• Start the conversation

• Bank goodwill for a rainy day

• Email wisdom

Carr, David F. "How google works." Baseline Magazine 6.6 (2006)., page 172

Innovation - Create the Primordial Ooze

• 20 percent time

• Ideas come from anywhere

• Ship and iterate

• Fail well

Carr, David F. "How google works." Baseline Magazine 6.6 (2006)., page 200

Competition

Prediction

http://money.cnn.com/quote/financials/financials.html?symb=GOOG&dataSet=CFS

Conclusion

Imagine the Unimaginable

Carr, David F. "How google works." Baseline Magazine 6.6 (2006)., page 242

Thanks!

• Imagine credits:Carr, David F. "How google works." Baseline Magazine 6.6 (2006).page 1, 26, 66, 94, 142, 172, 200, 242