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Disrupt The Way
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Red Ocean DisrupDon (R.O.D.) Storyboard for Google’s Search Engine (1998) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Busine
ss Story:
“Build Solu,
on”
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
“Organize the world’s informa,on and make it uni-‐versally accessible and useful”
Business Value ProposiDon: “Perfect, Low Cost, Now”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Red Ocean DisrupDon (R.O.D.) Storyboard for Google’s Search Engine (1998) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Busine
ss Story:
“Build Solu,
on”
(Minimum Viable Product: Analog/An,log in Red Ocean)
Search Engines “Organize the world’s
informa,on and make it uni-‐versally accessible and useful”
Business Value ProposiDon: “Perfect, Low Cost, Now”
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Red Ocean DisrupDon (R.O.D.) Storyboard for Google’s Search Engine (1998) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
(Minimum Viable Product: Analog/An,log in Red Ocean)
Search Engines “Organize the world’s
informa,on and make it uni-‐versally accessible and useful”
Business Value ProposiDon: “Perfect, Low Cost, Now”
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Red Ocean DisrupDon (R.O.D.) Storyboard for Google’s Search Engine (1998) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
(Minimum Viable Product: Analog/An,log in Red Ocean)
Search Engines
Prototype A/B/C/… (Landing Page) “Organize the world’s
informa,on and make it uni-‐versally accessible and useful”
Business Value ProposiDon: “Perfect, Low Cost, Now”
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Red Ocean DisrupDon (R.O.D.) Storyboard for Google’s Search Engine (1998) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
(Minimum Viable Product: Analog/An,log in Red Ocean)
Search Engines “Organize the world’s
informa,on and make it uni-‐versally accessible and useful”
Prototype A/B/C/… (Landing Page)
Business Value ProposiDon: “Perfect, Low Cost, Now”
Customer Segment 1: Blue Ocean “Tribe”
Customer Value ProposiDon 1: “Perfect, Free, Now” Customer Segment 2: Blue Ocean AdverDsers
Customer Value ProposiDon 2: “Perfect, Low Cost, Now” Cu
stom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Red Ocean DisrupDon (R.O.D.) Storyboard for Google’s Search Engine (1998) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
(Minimum Viable Product: Analog/An,log in Red Ocean)
Search Engines
2. Get Leads/Purchases
Irrelevant results; Annoying banner ads; Complex UX
Search Engines Job-‐To-‐Get-‐Done:
1. Obtain Accurate Results
Untargeted and costly ads
Prototype A/B/C/… (Landing Page) “Organize the world’s
informa,on and make it uni-‐versally accessible and useful”
Business Value ProposiDon: “Perfect, Low Cost, Now”
Customer Segment 1: Blue Ocean “Tribe”
Customer Value ProposiDon 1: “Perfect, Free, Now” Customer Segment 2: Blue Ocean AdverDsers
Customer Value ProposiDon 2: “Perfect, Low Cost, Now” Cu
stom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Red Ocean DisrupDon (R.O.D.) Storyboard for Google’s Search Engine (1998) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
(Minimum Viable Product: Analog/An,log in Red Ocean)
Search Engines
Irrelevant results; Annoying banner ads; Complex UX
Search Engines Job-‐To-‐Get-‐Done:
1. Obtain Accurate Results
Untargeted and costly ads
2. Get Leads/Purchases
Prototype A/B/C/… (Landing Page)
Least-‐Effort & Channel Strategy, TacDcs, and
Tools: Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Principle
“Organize the world’s informa,on and make it uni-‐versally accessible and useful”
Business Value ProposiDon: “Perfect, Low Cost, Now”
Customer Segment 1: Blue Ocean “Tribe”
Customer Value ProposiDon 1: “Perfect, Free, Now” Customer Segment 2: Blue Ocean AdverDsers
Customer Value ProposiDon 2: “Perfect, Low Cost, Now” Cu
stom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Red Ocean DisrupDon (R.O.D.) Storyboard for Google’s Search Engine (1998) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
UlDmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
(Minimum Viable Product: Analog/An,log in Red Ocean)
Search Engines
Irrelevant results; Annoying banner ads; Complex UX
Search Engines Job-‐To-‐Get-‐Done:
1. Obtain Accurate Results
Untargeted and costly ads
2. Get Leads/Purchases
Prototype A/B/C/… (Landing Page)
Least-‐Effort & Channel Strategy, TacDcs, and
Tools: Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Principle
“Organize the world’s informa,on and make it uni-‐versally accessible and useful”
Business Value ProposiDon: “Perfect, Low Cost, Now”
Customer Segment 1: Blue Ocean “Tribe”
Customer Value ProposiDon 1: “Perfect, Free, Now” Customer Segment 2: Blue Ocean AdverDsers
Customer Value ProposiDon 2: “Perfect, Low Cost, Now” Cu
stom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Red Ocean DisrupDon (R.O.D.) Storyboard for Google’s Search Engine (1998) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
UlDmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
Maximum Learning In No Time
& At Minimum Cost
(Minimum Viable Product: Analog/An,log in Red Ocean)
Search Engines
Irrelevant results; Annoying banner ads; Complex UX
Search Engines Job-‐To-‐Get-‐Done:
1. Obtain Accurate Results
Untargeted and costly ads
2. Get Leads/Purchases
Prototype A/B/C/… (Landing Page)
Least-‐Effort & Channel Strategy, TacDcs, and
Tools: Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Principle
“Organize the world’s informa,on and make it uni-‐versally accessible and useful”
Business Value ProposiDon: “Perfect, Low Cost, Now”
Customer Segment 1: Blue Ocean “Tribe”
Customer Value ProposiDon 1: “Perfect, Free, Now” Customer Segment 2: Blue Ocean AdverDsers
Customer Value ProposiDon 2: “Perfect, Low Cost, Now” Cu
stom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Red Ocean DisrupDon (R.O.D.) Storyboard for Google’s Search Engine (1998) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
UlDmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
Maximum Learning In No Time
& At Minimum Cost
There’s a BUMP (Big Urgent Market Problem) in Search Engine Industry
(Minimum Viable Product: Analog/An,log in Red Ocean)
Search Engines
Irrelevant results; Annoying banner ads; Complex UX
Search Engines Job-‐To-‐Get-‐Done:
1. Obtain Accurate Results
Untargeted and costly ads
2. Get Leads/Purchases
Prototype A/B/C/… (Landing Page)
Least-‐Effort & Channel Strategy, TacDcs, and
Tools: Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Principle
“Organize the world’s informa,on and make it uni-‐versally accessible and useful”
Business Value ProposiDon: “Perfect, Low Cost, Now”
Customer Segment 1: Blue Ocean “Tribe”
Customer Value ProposiDon 1: “Perfect, Free, Now” Customer Segment 2: Blue Ocean AdverDsers
Customer Value ProposiDon 2: “Perfect, Low Cost, Now” Cu
stom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Red Ocean DisrupDon (R.O.D.) Storyboard for Google’s Search Engine (1998) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
UlDmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
Maximum Learning In No Time
& At Minimum Cost
E: Eliminate Banner Ads; Paid/Sponsored Rankings R: Reduce Delay in Displaying Search Results
I: Increase Relevance of Search results/Ads
C: Create Automated Ad Purchasing System
(Minimum Viable Product: Analog/An,log in Red Ocean)
Search Engines
Irrelevant results; Annoying banner ads; Complex UX
Search Engines Job-‐To-‐Get-‐Done:
1. Obtain Accurate Results
Untargeted and costly ads
2. Get Leads/Purchases
There’s a BUMP (Big Urgent Market Problem) in Search Engine Industry
Prototype A/B/C/… (Landing Page)
Least-‐Effort & Channel Strategy, TacDcs, and
Tools: Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Principle
“Organize the world’s informa,on and make it uni-‐versally accessible and useful”
Business Value ProposiDon: “Perfect, Low Cost, Now”
Customer Segment 1: Blue Ocean “Tribe”
Customer Value ProposiDon 1: “Perfect, Free, Now” Customer Segment 2: Blue Ocean AdverDsers
Customer Value ProposiDon 2: “Perfect, Low Cost, Now” Cu
stom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Red Ocean DisrupDon (R.O.D.) Storyboard for Google’s Search Engine (1998) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
UlDmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
Maximum Learning In No Time
& At Minimum Cost
DisrupDve (“Blue Ocean”) Brand/Ads,
Business Model, and Environment (Ecosystem): q Low Profit Per Customer
q Blue Ocean “Tribe” q Profit Model: High Vol. of Ads (Highly Profitable)
(Minimum Viable Product: Analog/An,log in Red Ocean)
Search Engines
Irrelevant results; Annoying banner ads; Complex UX
Search Engines Job-‐To-‐Get-‐Done:
1. Obtain Accurate Results
Untargeted and costly ads
2. Get Leads/Purchases
There’s a BUMP (Big Urgent Market Problem) in Search Engine Industry
Prototype A/B/C/… (Landing Page)
E: Eliminate Banner Ads; Paid/Sponsored Rankings R: Reduce Delay in Displaying Search Results
C: Create Automated Ad Purchasing System
Least-‐Effort & Channel Strategy, TacDcs, and
Tools: Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Principle
“Organize the world’s informa,on and make it uni-‐versally accessible and useful”
Business Value ProposiDon: “Perfect, Low Cost, Now”
I: Increase Relevance of Search Results/Ads
Customer Segment 1: Blue Ocean “Tribe”
Customer Value ProposiDon 1: “Perfect, Free, Now” Customer Segment 2: Blue Ocean AdverDsers
Customer Value ProposiDon 2: “Perfect, Low Cost, Now” Cu
stom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Red Ocean DisrupDon (R.O.D.) Storyboard for Google’s Search Engine (1998) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
UlDmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
Maximum Learning In No Time
& At Minimum Cost
DisrupDve (“Blue Ocean”) Brand/Ads,
Business Model, and Environment (Ecosystem): q Low Profit Per Customer
q Blue Ocean “Tribe” q Profit Model: High Vol. of Ads (Highly Profitable)
(Minimum Viable Product: Analog/An,log in Red Ocean)
Search Engines
Irrelevant results; Annoying banner ads; Complex UX
Search Engines Job-‐To-‐Get-‐Done:
1. Obtain Accurate Results
Untargeted and costly ads
2. Get Leads/Purchases
There’s a BUMP (Big Urgent Market Problem) in Search Engine Industry
Prototype A/B/C/… (Landing Page)
E: Eliminate Banner Ads; Paid/Sponsored Rankings R: Reduce Delay in Displaying Search Results
I: Increase Relevance of Search Results/Ads
C: Create Automated Ad Purchasing System
Value Crea)o
n Va
lue De
livery
Value (Profit) Sha
ring
Least-‐Effort & Channel Strategy, TacDcs, and
Tools: Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Principle
“Organize the world’s informa,on and make it uni-‐versally accessible and useful”
Business Value ProposiDon: “Perfect, Low Cost, Now”
Customer Segment 1: Blue Ocean “Tribe”
Customer Value ProposiDon 1: “Perfect, Free, Now” Customer Segment 2: Blue Ocean AdverDsers
Customer Value ProposiDon 2: “Perfect, Low Cost, Now”
B U S I N E S S M
O D E L S T O R Y
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Value Crea)o
n Va
lue De
livery
Value (Profit) Sha
ring
E: Engagement
A: Ac,va,on
A: Acquisi,on
R: Reten,on
R: Referral
E: Engagement
A: Ac,va,on
A: Acquisi,on
R: Reten,on
R: Referral
q Employee
q Process
q Product/Service
q Learning
q Cost
q Revenue
q Profit
q Employee
q Process
q Product/Service
q Learning
q Cost
q Revenue
q Profit
Red Ocean DisrupDon (R.O.D.) Storyboard for ……………………. [Product/Service] Key Performance Indicators (Metrics) for Business Model Disrup>on
B U S I N E S S M
O D E L S T O R Y
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Value Crea)o
n Va
lue De
livery
Value (Profit) Sha
ring
q Business Factor 1 q Business Factor 2 q Business Factor 3 q Business Factor …
q Learning Factor 1 q Learning Factor 2 q Learning Factor 3 q Learning Factor …
q Financial Factor 1 q Financial Factor 2 q Financial Factor 3 q Financial Factor …
Red Ocean DisrupDon (R.O.D.) Storyboard Decision-‐making (Value) Factors for Job-‐To-‐Get-‐Done in Business Model Disrup>on
q Customer Factor 1 q Customer Factor 2 q Customer Factor 3 q Customer Factor …
B U S I N E S S M
O D E L S T O R Y
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
Disrupt The Way
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Business Value ProposiDon: “Perfect, Low Cost, Now”
Red Ocean DisrupDon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Business Value ProposiDon: “Perfect, Low Cost, Now”
(Minimum Viable Product: Analog/An,log in Red Ocean)
Red Ocean DisrupDon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Business Value ProposiDon: “Perfect, Low Cost, Now”
(Minimum Viable Product: Analog/An,log in Red Ocean)
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
Red Ocean DisrupDon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Business Value ProposiDon: “Perfect, Low Cost, Now”
(Minimum Viable Product: Analog/An,log in Red Ocean)
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
Blue Ocean
[Product]
Prototype A/B/C/…
Red Ocean DisrupDon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Business Value ProposiDon: “Perfect, Low Cost, Now”
(Minimum Viable Product: Analog/An,log in Red Ocean)
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
Blue Ocean
[Product]
Prototype A/B/C/…
Customer Segment 1: Blue Ocean “Tribe”
Customer Value ProposiDon 1: “Perfect, Free, Now” Customer Segment 2: Blue Ocean AdverDsers
Customer Value ProposiDon 2: “Perfect, Low Cost, Now”
Red Ocean DisrupDon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Business Value ProposiDon: “Perfect, Low Cost, Now”
(Minimum Viable Product: Analog/An,log in Red Ocean)
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
Blue Ocean
[Product]
Prototype A/B/C/…
Customer Segment 1: Blue Ocean “Tribe”
Customer Value ProposiDon 1: “Perfect, Free, Now” Customer Segment 2: Blue Ocean AdverDsers
Customer Value ProposiDon 2: “Perfect, Low Cost, Now”
Pain of Product
Delight of Product
Job-‐To-‐Get-‐Done (Performance Factors)
Red Ocean DisrupDon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Business Value ProposiDon: “Perfect, Low Cost, Now”
(Minimum Viable Product: Analog/An,log in Red Ocean)
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
Blue Ocean
[Product]
Prototype A/B/C/…
Customer Segment 1: Blue Ocean “Tribe”
Customer Value ProposiDon 1: “Perfect, Free, Now” Customer Segment 2: Blue Ocean AdverDsers
Customer Value ProposiDon 2: “Perfect, Low Cost, Now”
Pain of Product
Delight of Product
Job-‐To-‐Get-‐Done (Performance Factors) Least-‐Effort & Channel
Strategy, TacDcs, and Tools:
Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Principle
Red Ocean DisrupDon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Business Value ProposiDon: “Perfect, Low Cost, Now”
(Minimum Viable Product: Analog/An,log in Red Ocean)
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
Blue Ocean
[Product]
Prototype A/B/C/…
Customer Segment 1: Blue Ocean “Tribe”
Customer Value ProposiDon 1: “Perfect, Free, Now” Customer Segment 2: Blue Ocean AdverDsers
Customer Value ProposiDon 2: “Perfect, Low Cost, Now”
Pain of Product
Delight of Product
Job-‐To-‐Get-‐Done (Performance Factors) Least-‐Effort & Channel
Strategy, TacDcs, and Tools:
Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Principle
UlDmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
Red Ocean DisrupDon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Business Value ProposiDon: “Perfect, Low Cost, Now”
(Minimum Viable Product: Analog/An,log in Red Ocean)
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
Blue Ocean
[Product]
Prototype A/B/C/…
Customer Segment 1: Blue Ocean “Tribe”
Customer Value ProposiDon 1: “Perfect, Free, Now” Customer Segment 2: Blue Ocean AdverDsers
Customer Value ProposiDon 2: “Perfect, Low Cost, Now”
Pain of Product
Delight of Product
Job-‐To-‐Get-‐Done (Performance Factors) Least-‐Effort & Channel
Strategy, TacDcs, and Tools:
Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Principle
UlDmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
Maximum Learning In No Time
& At Minimum Cost
Red Ocean DisrupDon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Business Value ProposiDon: “Perfect, Low Cost, Now”
(Minimum Viable Product: Analog/An,log in Red Ocean)
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
Blue Ocean
[Product]
Prototype A/B/C/…
Customer Segment 1: Blue Ocean “Tribe”
Customer Value ProposiDon 1: “Perfect, Free, Now” Customer Segment 2: Blue Ocean AdverDsers
Customer Value ProposiDon 2: “Perfect, Low Cost, Now”
Pain of Product
Delight of Product
Job-‐To-‐Get-‐Done (Performance Factors) Least-‐Effort & Channel
Strategy, TacDcs, and Tools:
Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Principle
UlDmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
Maximum Learning In No Time
& At Minimum Cost
There’s a BUMP (Big Urgent Market Problem) in X-‐Industry
Red Ocean DisrupDon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Business Value ProposiDon: “Perfect, Low Cost, Now”
(Minimum Viable Product: Analog/An,log in Red Ocean)
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
Blue Ocean
[Product]
Prototype A/B/C/…
Customer Segment 1: Blue Ocean “Tribe”
Customer Value ProposiDon 1: “Perfect, Free, Now” Customer Segment 2: Blue Ocean AdverDsers
Customer Value ProposiDon 2: “Perfect, Low Cost, Now”
Pain of Product
Delight of Product
Job-‐To-‐Get-‐Done (Performance Factors) Least-‐Effort & Channel
Strategy, TacDcs, and Tools:
Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Principle
UlDmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
Maximum Learning In No Time
& At Minimum Cost
There’s a BUMP (Big Urgent Market Problem) in X-‐Industry
E: Eliminate …………………… ………………………………………. ………………………………………. R: Reduce ………………..…… ……………………………………… I: Increase ……………….…… ……………………………………… C: Create …………………….… ………………………………………
Red Ocean DisrupDon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Business Value ProposiDon: “Perfect, Low Cost, Now”
(Minimum Viable Product: Analog/An,log in Red Ocean)
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
Blue Ocean
[Product]
Prototype A/B/C/…
Customer Segment 1: Blue Ocean “Tribe”
Customer Value ProposiDon 1: “Perfect, Free, Now” Customer Segment 2: Blue Ocean AdverDsers
Customer Value ProposiDon 2: “Perfect, Low Cost, Now”
Pain of Product
Delight of Product
Job-‐To-‐Get-‐Done (Performance Factors) Least-‐Effort & Channel
Strategy, TacDcs, and Tools:
Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Principle
UlDmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
Maximum Learning In No Time
& At Minimum Cost
There’s a BUMP (Big Urgent Market Problem) in X-‐Industry
E: Eliminate …………………… ………………………………………. ………………………………………. R: Reduce ………………..…… ……………………………………… I: Increase ……………….…… ……………………………………… C: Create …………………….… ………………………………………
DisrupDve (“Blue Ocean”) Brand/Ads,
Business Model, and Environment (Ecosystem): q Low Profit Per Customer
q Blue Ocean “Tribe” q Profit Model: High Vol. of Ads (Highly Profitable)
Red Ocean DisrupDon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Value Crea)o
n Va
lue De
livery
Value (Profit) Sha
ring
Business Value ProposiDon: “Perfect, Low Cost, Now”
(Minimum Viable Product: Analog/An,log in Red Ocean)
u Red Ocean DisrupDon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupDon/Resources
u Lean Startup Project ExecuDon (Cycle)
Blue Ocean
[Product]
Prototype A/B/C/…
Customer Segment 1: Blue Ocean “Tribe”
Customer Value ProposiDon 1: “Perfect, Free, Now” Customer Segment 2: Blue Ocean AdverDsers
Customer Value ProposiDon 2: “Perfect, Low Cost, Now”
Pain of Product
Delight of Product
Job-‐To-‐Get-‐Done (Performance Factors) Least-‐Effort & Channel
Strategy, TacDcs, and Tools:
Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Principle
UlDmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
Maximum Learning In No Time
& At Minimum Cost
There’s a BUMP (Big Urgent Market Problem) in X-‐Industry
E: Eliminate …………………… ………………………………………. ………………………………………. R: Reduce ………………..…… ……………………………………… I: Increase ……………….…… ……………………………………… C: Create …………………….… ………………………………………
DisrupDve (“Blue Ocean”) Brand/Ads,
Business Model, and Environment (Ecosystem): q Low Profit Per Customer
q Blue Ocean “Tribe” q Profit Model: High Vol. of Ads (Highly Profitable)
Red Ocean DisrupDon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
B U S I N E S S M
O D E L S T O R Y
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Value Crea)o
n Va
lue De
livery
Value (Profit) Sha
ring
E: Engagement
A: Ac,va,on
A: Acquisi,on
R: Reten,on
R: Referral
E: Engagement
A: Ac,va,on
A: Acquisi,on
R: Reten,on
R: Referral
q Employee
q Process
q Product/Service
q Learning
q Cost
q Revenue
q Profit
q Employee
q Process
q Product/Service
q Learning
q Cost
q Revenue
q Profit
Red Ocean DisrupDon (R.O.D.) Storyboard for ……………………. [Product/Service] Key Performance Indicators (Metrics) for Business Model Disrup>on
B U S I N E S S M
O D E L S T O R Y
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Value Crea)o
n Va
lue De
livery
Value (Profit) Sha
ring
q Business Factor 1 q Business Factor 2 q Business Factor 3 q Business Factor …
q Learning Factor 1 q Learning Factor 2 q Learning Factor 3 q Learning Factor …
q Financial Factor 1 q Financial Factor 2 q Financial Factor 3 q Financial Factor …
Red Ocean DisrupDon (R.O.D.) Storyboard Decision-‐making (Value) Factors for Job-‐To-‐Get-‐Done in Business Model Disrup>on
q Customer Factor 1 q Customer Factor 2 q Customer Factor 3 q Customer Factor …
B U S I N E S S M
O D E L S T O R Y
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Red Ocean DisrupDon (ROD) Storyboard for Business Model Story
Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands Bu
sine
ss Story:
“Build Solu,
on”
Value Crea)o
n Va
lue De
livery
Value (Profit) Sha
ring B U S I N E S S M
O D E L S T O R Y
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
Red Ocean DisrupDon (R.O.D.) Topics: Explana,ons
Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
VISION (“LEAP OF FAITH”): Brief statement or tagline that describes a dream benefit, trade-‐off, ul,mate want/need, apparently impossible goal, or ideal final result of a system (project/business model/product/service) for a targeted customer segment (“tribe”)
PRESENT PERFORMANCE (“RED OCEAN”): Current level of outcomes, results, trade-‐offs, specifica,ons of a business model (system/product/service) from business (internal) and customer (external) perspec)ves for a product/service/business model/tool/system
STRATEGY, BUSINESS MODEL, AND EXECUTION CYCLE: Set of itera,ve processes and ac,vi,es as well as business model disrup,on for winning customers in a compe,,ve environment as well as detailed tac,cs and experimental ac,ons for the business model (system/product/service) to achieve future performance specifica,ons
FUTURE PERFORMANCE (“BLUE OCEAN”): Desired, proposed, or hypothe,cal level of outcomes (results, trade-‐offs, or specifica,ons) in the short/medium/long-‐term from business (internal) and customer perspec)ves for a product/service/business model/tool/system
4
1
3
2
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Date: ………………………………..
3 Types of Venture Capitalist (VC) QuesDons for the R.O.D. Storyboard
Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
BUSINESS STORY QUESTION How is the business’s vision being translated into reality?
CUSTOMER STORY QUESTION Is there a validated BUMP (Big Urgent Market Problem) for the Job-‐To-‐Get-‐Done? LEARNING STORY QUESTION How are is the business profitably solving the BUMP (Big Urgent Market Problem)? What is the business learning as it translates the business’s vision into reality?
#4ROD. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
