Graphic design keynote

GRAPHIC DESIGN.SAM KING

Wednesday, 2 July 2014



ENDER’S GAME POSTER ANALYSIS


ENDER’S GAME BOOK ANALYSIS


T-SHIRT GRID


CAPTAIN CHEDDAR GRAPHICS DESIGN

I HAVE BEEN ASKED TO DESIGN ALL OF THE PROMOTIONAL MATERIAL FOR CAPTAIN CHEDDAR, IN THIS I WILL BE CREATING: THE APP ICON, PROMOTIONAL PICTURES, T-SHIRT DESIGNS & WEB BANNERS.

CAPTAIN CHEDDAR IS A NEW APP BASED ON A CHARACTER MADE OF CHEESE WHO LIKES TO FISH. THE TARGET AUDIENCE FOR THIS APP IS YOUNG TEENS.

FOR ALL THE WORK I WILL BE CHARGING £10 P/H AND THE PRICE FOR EVERYTHING WILL BE IN MY SCHEDULE.


SCHEDULEWeek 1 T-shirts Web banners App Icon Promo picture

Monday 1 hour research

Tuesday 1 1/2 hour pre-production

Wednesday

Thursday 1 hour post-production

Friday

Week 2 1 hour making changes

Monday 2 hours research

Tuesday 2 hours creating banners

Wednesday 2 hours making changes 1 hour research

Thursday 1 hour creating initial idea

Friday 1 hour developing idea

Week 3

Monday

Tuesday 3 hours research

Wednesday 1 hour finding out prices

Thursday 2 hours creating designs 1 hour developing designs

Friday 1 hour further development

Total Hours: 21.5 8 6 4.5 3

Total costs: £215 £80 £60 £45 £30


APP STORE DESIGN IDEAS

SHAPE: INSURE THAT THE SHAPE IS THE SAME AS THE APP STORE REGULATIONS, MAYBE YOU COULD ADD SHAPES WITHIN THE ICON BADGE.

SIZE: USE THE APP STORE GRID TO HELP WITH GETTING A GOOD SIZE FOR YOUR APPS FOREGROUND, THIS IS USUALLY KEPT WITHIN THE BIGGEST CIRCLE OF THE GRID.

COLOUR: USE THE SAME COLOUR SCHEME AS THE GAME TO KEEP CONSISTENCY THROUGHOUT OUR APPS MARKETING SCHEME. THIS MEANS IT IS MORE DISTINGUISHABLE AND PEOPLE WILL REMEMBER THE COLOURS AS THE ‘CAPTAIN CHEDDAR COLOURS’

TEXTURE: INSTEAD OF USING BLOCK COLOURS WE COULD USE DIFFERENT SHADING TECHNIQUES, DIFFERENT TEXTURES E.G BRUSH STROKES ETC.


CAPTAIN CHEDDARIOS APP INITIAL IDEAS

CHARACTER ICON

TITLE-AS-TEXTICON

ABSTRACTICON

THEMATICICON

LANGUAGE-AS-IMAGEICON

GAMEPLAYICON


IOS APP IDEASFEEDBACK

CHARACTER ICONZOE:

ZOE:

ZOE:

I CHOSE TO GO FOR A SIMPLE DESIGN AS I THINK THIS REFLECTS THE SIMPLICITY OF THE GAME, I CHOSE TO HAVE THE MAIN CHARACTER AS HE’S WHAT YOU SEE ON THE MENU SCREEN TOO. I USED A YELLOW/BLUE COLOUR SCHEME TO FIT THE SAME COLOUR SHCEME AS THE GAME.

IF THIS GAME WAS WELL KNOWN IT WOULD BE OBVIOUS THAT IT’S A CAPTAIN CHEDDAR GAME BECAUSE THE

CHARACTER WOULD BE WELL KNOWN. GOOD USE OF THE MAIN IMAGE, THE COLOURS CONTRAST REALLY WELL. MAYBE YOU COULD TRY CHANGING THE SIZE OF THE

CHARACTER?

I LIKE THE COLOURS USED, IT’S BRIGHT AND EYE CATCHING. THE COLOURS USED FOR THE BACKGROUND

WORK REALLY WELL, THE BLUES MATCH THE REPRESENTATION OF THE SEA.

THE DESIGN IS CLEAN AND CREATED WELL. IT’S SIMPLE BUT EXTREMELY EFFECTIVE, IF THIS IMAGE WAS AN APP ICON I WOULD BE DRAWN TO IT. TO IMPROVE I THINK YOU COULD

MAKE THE BORDER A DIFFERENT COLOUR AS THERE’S QUITE A LOT OF BLUE IN IT.


IOS APP IDEASFEEDBACK

TITLE-AS-TEXT ICONZOE:

ZOE:

ZOE:

FOR THE TITLE-AS-TEXT ICON I CHOSE THE SAME FONT THAT IS IN THE GAME, A YELLOW/BLUE COLOUR SCHEME LIKE THE GAME, AND I CHOSE TO HAVE A TWO COLOUR BACKGROUND TO MAKE THE IMAGE A LITTLE MORE INTERESTING.

THE TWO SHADES OF BLUE AS THE BACKGROUND WORK WELL, IT LOOKS LIKE THE SKY AND THE SEA AND THE TITLE

IS SINKING. THIS SIMPLE DESIGN WORKS GREAT.

THE TITLES BLACK OUTLINE WORKS NICELY WITH THE REST OF THE IMAGE. THE OUTLINES THICKNESS DRAWS EYES

STRAIGHT TOWARDS THIS ICON.

KEEPING WITH THE THEME FOR CAPTAIN CHEDDAR THE RATIO OF BLUE AND YELLOW USED IS THE SAME AS IN THE

GAME WHICH CARRIES THE THEME NICELY.


ACTION PLAN FOR IMPROVEMENTS.

COLOUR IMPROVEMENTS: FROM LOOKING AT THE FEEDBACK I’VE DECIDED I AM GOING TO CHANGE THE BORDER COLOUR. (MY THOUGHTS AT THE MOMENT ARE TO GO THE SAME COLOUR AS THE MAIN CHARACTER IN THE ICON)

SIZE IMPROVEMENTS: IN THE FEEDBACK IT WAS MENTIONED THAT MAYBE THE SIZE OF THE CHARACTER COULD BE PLAYED ABOUT WITH MORE TO SEE IF THERE’S A BETTER SIZE, SO I’M GOING TO DO THIS WHEN I GO BACK INTO EDITING IT.

TEXT? - I HAD AN IDEA THAT MAYBE I COULD MAKE THE CHARACTER SMALLER AND INCLUDE THE TEXT FROM THE SECOND DESIGN IDEA THAT WAS PUT UP FOR FEEDBACK, AND PUT THE TEXT ABOVE AND BELOW THE CHARACTER. THIS COULD WORK WELL AS IT WILL GIVE THE PERSON WITH THE APP A MORE MEMORABLE ICON FOR THEIR PHONES.


PROMOTIONAL TWITTER PICTUREINITIAL IDEAS

(1) (2)

(3)

(4)

Here are a few of my initial ideas that shows a few different formats and layouts the picture could be, I am going to ask people which of these they think is best suited before I develop the ideas. I decided to keep the same colour scheme as the rest of our branding to keep a standard theme.


PROMOTIONAL TWITTER PICTUREFEEDBACK

After doing the chart to find the most popular layouts design 1 & 3 were the most popular, so I’m going to develop these ideas further.

1 2 3 4

Zoe x

James x

Scott x

Kaylee x

Josh x

Matt x

Kieran x

Tom x

Tom C x

Connor x

Total: 3 1 5 1


PROMOTIONAL TWITTER PICTUREDEVELOPING IDEA

-Developing Ideas.I have decided to combine both of the most popular designs.

Feedback on Developed Idea:

Zoe: “I really like the colour scheme in this, but I think the ‘Captain Cheddar’ at the top is too small and should stand out a bit more.

Kaylee: “I think the text on top of your character is good in this, It stands out really well. I think there should be more info about the ‘Fishing Friday’ on the image though.


PROMOTIONAL TWITTERFINAL DESIGN.

Final design.After looking at the feedback from my developed idea I decided to make more changes and added more information and made the ‘Captain Cheddar’ bigger. I think these changes really make a difference and will help us with our Twitter campaign.


PROMOTIONAL TWITTER PICTURE


T-SHIRT DESIGNS BRIEF IDEAS

Character icon design

(1)

Character + text behind design

(2)

App badgedesign

(3)

Character + text plain design

(4)

Text + eyesdesign

(5)


T-SHIRT DESIGNS BRIEF IDEAS

1 2 3 4 5

Zoe x x

Kaylee x x

Scott x x

Ollie x x

Jacob x x

Ryan x x

Beth x x

James x x

Mel x x

Matt x x

Will x x

Andy x x

Dave x x

Jack x x

Connor x x

Total: 4 7 5 4 10

After creating some initial ideas for which design(s) should be put on the t-shirts I then asked a group of 15 people which 2 designs they liked the most, I then used this information to decide which designs to develop further.


T-SHIRT DESIGNS DEVELOPING IDEAS

- Developing ideas.

Designs 2 & 5 were the most voted when I asked people for their opinions on which would look best on a t-shirt so I have decided to develop these ideas further and see what I can come up with.


T-SHIRT’S DESIGNS COLOURS

-Colours.

After testing out lots of different text sizes, layer orders, shadows etc, I came up with my two finalised design ideas for the t-shirts, I’m now going to test some colours.


T-SHIRT DESIGNS FINAL PRODUCT

-Final Product

After testing out lots of different colours I came up with my final designs that I’m going to be putting on the t-shirts. I think the feedback really helped me get the best designs possible.


YOUTUBE ADDRAFT & INITIAL IDEA

Draft:For direct advertising, I chose to make a YouTube advert to play before a YouTube video. This advert would play before a video to an audience of our choice, we would target users who’s age rating was between 0 & 18 this is our target audience age. The advert has a sunrise gradient that is slowly spinning, Captain Cheddar then swooshes on the screen (from very small to the size you can see on the screenshot) the text then comes from the top of the screen to where it’s placed in the screenshot, it then minimizes out, and ‘On the App Store now!’ appears on the screen, that then disappears and is left with the spinning screen that ends after a second.

- Initial Idea


YOUTUBE ADFEEDBACK & CHANGES

Feedback:

I got two people to look at the advert and this was their feedback:

Zoe: “I really like the colours used in the video, it suits well with the theme, I think there should be some sound effects when things pop onto screen.”

Kaylee: “I think the video needs some background music like a normal advert would as it seems to be dull without it.”

- Captain Cheddar YouTube Advert ChangesFrom looking at the feedback the two people I got to look at the vide suggested there needed to be more audio aspects to the video, I took this on board and added a backing track to the video that sounded happy and fitted the style of the video. I then also added some swoosh noises for when things came onto the screen.


YOUTUBE AD

HTTPS://VIMEO.COM/97326947


https://vimeo.com/97326947

https://vimeo.com/97326947

GRAPHIC DESIGN EVALUATION










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