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Tips and Tricks of growing your small business to next level
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Growing Your Small Business
to the next Level
1
Kapil KanugoTwitter: @kapilkanugo
Goals
Take a new look at your company Provide a vision for the future Define tips for success Understand foundation building Get the ball rolling Tips and tools to improve the process
2
Times Are a Changin’
“A competitive world has two possibilities for you. You can lose. Or, if you want to win, you can change.”
Lester C. Thurow Educator
Competition Consolidation Pricing pressures Expectations
Companies Clients
3
Why Are We Here?
Business Owners Responsibilities
You Family Employees Employees families
Only work 1/2 days - Which 12 Hrs? How are you going to spend your time
4
More…
People of Character do the right thing not because they think it will change the world, but because they refuse to be changed by the world
Michael Josephson Pursuit of Excellence What mark are you making? Are you running in place? What is the difference between you and
those that “made it” in this industry?
5
What does it take?
Opportunity Attitude Aptitude Great Staff Vision Market
opportunities Cash
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Reality
“Opportunity is frequently over looked because it is typically dressed in overalls and looks like hard work”
Strong leadership Desire to succeed Commitment to excellence Clear vision Focus Reinforcement and recognition Proactive measurements and information
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The Opposite of Success
Top line revenueProfits at the expense of
cash flowProfits without quality lifeBeing tied to your business
with little free timeReactive business
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Success Defined Working on your business Being in control of your time Doing what you want when you
want Cash freedom Living within your means Proactive business that works
synergistically to achieve goals Empower your staff and upward
mobility9
Your BusinessA tool to fulfill your life’s
ambitionsLivelihood for your
familyLivelihood for
employees familyA service to your
community10
How Big Do You Want to Be?Why?
Retirement - what does it takeDo you want to work again?General financial freedomWhat will you do?
IncomeRelevancePride or the challenge
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Are You Ready?
You are discontent with current situation
You have a strong staffYou are willing to invest
financially and with time You have market opportunities
12
Your OptionsGrow
Necessity Fits your opportunity, staff and
expectationsStay the same
DesireGoalsFits your opportunity, staff and
expectationsGet out and work for someone else
13
Success in Restoration
A realistic schedule Solid performing team Effective cash management Profitable operations A proactive business working toward
shared goals Motivated team working for mutual
success Consistent performance Strong & positive company culture Examples…
14
Resources
Cash Staff Facilities Contacts A plan
15
If You Are Not Ready
Create an action plan to get where you want
Get outSellJoint ventureClose it down and take a
job16
Really?
What is the cost of your business and what is the price?
What is your value in the market?
Take a critical look and be honest
17
Where To Start?
“Begin with the end in mind”Thomas Watson - IBM
Create a saleable business Network and gain a vision of what it can be Write down in great detail what your
company will be Identify your team Create and action plan and start to
implement - EXECUTION! Build on quality, service, excellence and
value
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Strategy
The principle is simple: (1) create a dream that is so big that it will keep you excited, (2) define the dream in minute detail, (3) live in the dream so that it becomes real to you on the inside, (4) and then hold on to it so tightly that no one can take it away from you.
Partnership Issues, leadership and responsibilities
Where are you going? Build it on paper first Measurements and information Positions and responsibilities People on the bus Define vision Create strategy
19
First Step
Who is going to run your company?
Honest personal assessment Review your staffLook outsideKnow your personal
strengths and weaknesses
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Characteristics of an Effective Leader
"America is too great for small dreams." Ronald Reagan
Positive Proactive Good planner Able to see the big picture Good communicator Leadership traits
21
Partnership Issues
Clear Job descriptions and responsibilities
Exit plan - contractually Positions based on abilities - Focus
on “fit” Titles are important Compensation based on position Goal alignment
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Execution
Long term vision with short term victories
Action plan Assigned duties and
expectationQuantifiable measurements Annual review
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What to Expect
Change is dynamic - things happen
Make take several years - focus on the big picture
Go as far as you can see…Cost will be high but…Some staff may not make itMaintain focus
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Summary
Decide what you will doCreate a plan for your
companyAssemble your staffCommunicate your planCreate a strategyObtain resourcesAssess your plan
25
Thank You
26