Growing Your Social Capital

Women Lawyers of Franklin County 9/24/2015

www.impactinstruction.com 1

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www.impactinstruction.com

Social Capital

Your Most Valuable Currency in

Today’s World

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The 3 R’s You Always Take With You

Reputation, Results, Relationships



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Why Social Capital Matters

Top organizations and

successful people:

• Treat relationships purposefully

• Build strong internal and external relationships

• Believe in social capital -social networks have value and create benefits, financial and otherwise

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Why We Avoid Building & Leveraging It

• Advantage

• Time

• Imposter

• Comfort Zone

• Self-Sufficiency

• Attachment

• Fear

• Skill



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Introvert or Extrovert? Try Ambivert

• Ambiverts make up 2/3 of our population

• Neither introverted nor extroverted traits dominate

• Socially flexible and situationally adaptable

• Balanced refueling

• Make the strongest relationship builders

Resources:

• http://www.wsj.com/articles/not-an-introvert-not-an-extrovert-you-may-be-an-ambivert-1438013534• To Sell Is Human: The Surprising Truth About Moving Others, Dan Pink • http://www.danpink.com/assessment/



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Start With Your Why

• Business development

• Advice, research, education

• Elevating influential connections (community, industry, organizational)

• Collaboration/partnerships

• Achieving a specific personal or professional goal

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Formula For Success

(Create + Sustain)²

– Leverage

=

Strong Strategic

Relationships



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Create

• Establishment, or very

early stages

• Often from a secondary

or tertiary circle

• Learn more about one

another and what each

other values

• Early stages of trust

• High-level exchanges

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Sustain

• Deeper investment level;

trust and likeability grow

over time

• Provide genuine value to

one another, balanced

exchanges

• Not all relationships get

the same level of

investment

• Consistent

communication



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Leverage

• Strong sustainability has

taken place, high degree

of trust

• Relationship is

capitalized on by one or

both

• Examples: key

introduction, referral or

recommendation, access

to a new opportunity

• An ‘ask’ takes place, or

an offer is made

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Adopt the Mindset

• Relationship building is part of your purpose, personally and professionally

• Continual habit and practice, over time

• Redefine your mental model of yourself

• People need your insights and what you bring to the world

• Work with what’s natural to you, but don’t forget to challenge yourself



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Build Them Before You Need Them

• When you need the relationship it’s (usually) too late

• Creating this habit ties directly to your mindset

• Leverage current relationships to build new ones

• Consistency (Create + Sustain)²

• Giving first, being of service, builds your credibility

• Be a connector

• Be a problem finder, not just a problem solver*

*Source: http://www.jillkonrath.com/sales-blog/exclusive-

interview-with-daniel-pink-part-1

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Commit To Raising Your Profile

• This requires you to leave what’s comfortable!

• Examine your organizations

• Step up into a high-profile committee lead

• Attend a high-profile event that puts you in contact with thought leaders – get in a new room!

• Create your public platform through writing, speaking

• Board service



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Elevate Your Social

• Social leadership is a next gen skill that companies need today!

• People need your insights, you DO have expertise

• Examine your social media platforms (example: LinkedIn, Twitter)

• Take social connections offline

• Connect with influencers and thought leaders

• Consistent, consistent, consistent

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Practice the Art of the “Ask”

• This is the leverage piece of the formula

• Our willingness to ask for what we need to achieve our purpose is how we become more impactful

• When you believe and are known as someone who creates value, asking is easier

• “Would you be willing to…?”

• “How can I return or pay it forward?...”



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Resources & Today’s Deck

http://www.impactinstruction.com/wlfc-growing-your-social-capital/

• 35 Tips to Build Lasting Strategic Relationships

• Your Leadership Identity: 7 Essential Building Blocks

• Subscribe to receive original articles on leadership development

Other Resources:

• To Sell is Human, Dan Pink

• Your Network is Your Net Worth, Porter Gale

• How to Be a Power Connector, Judy Robinett

• Stiletto Network, Pamela Ryckman

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An Impactful Elevator Pitch



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About Amy Franko

Amy Franko is the Founder & President of Impact Instruction Group. Founded in

2007, her organization is often sought out for their expertise in learning strategy,

strategic learning plans, and leadership development.

Amy’s experience within large global organizations such as IBM and Lenovo has

shaped her skills as a strategic thinker and leader, often providing new

perspectives to her clients. Impact Instruction Group’s expertise in the learning

and leadership space is widely shared on social networks, and in publications

such as Chief Learning Officer, T+D Magazine, Training Magazine, Smart

Business, and Columbus CEO.

In addition, Amy has established and moderates forums for learning executives in

Ohio, and is a nationally recognized speaker on the topic of leadership

development. She currently serves on the board of Girl Scouts of Ohio’s

Heartland, where she is responsible for leading the Council’s efforts in attracting,

retaining, and developing top board talent.

She has been honored as a 2015 Woman You Should Know™. This annual

award is sponsored by the national organization WELD, Women for Economic and

Leadership Development, and is awarded to a select group of 12 women leaders

in the Columbus region each year. These women are recognized for their

significant business, leadership, and philanthropic contributions.

Photo Credit: Abby Walters, Thirty-One Gifts

Amy Frankowww.linkedin.com/in/amyfranko

@AmyFranko on Twitter

www.impactinstruction.com