↘ GUIDING GROW ING COMPANIESBrandExtract is an integrated branding, mar-keting and communications firm that guides growing companies by providing strategic branding solutions. We know that firms that align their messaging with the marketplace increase their value and market position. This is why we always begin a project by under-standing the strategic plan. It’s the backbone of any marketing initiative.

We start by developing a true understand-ing of your brand by conducting brand and communications audits, competitive and marketplace analysis, and surveys of key con-stituencies. We look at every aspect of your business from top to bottom, working closely with the senior management team, moving from the inside out – not the outside in – for as long as it takes to get your brand and mar-keting on the right footing.

During this stage, we’ll answer critical questions such as: • Where does your brand stand now? • What are your true objectives? • What are you doing in terms of building

your brand and business? • What are your brand’s strengths? Weaknesses? • Which opportunities should be pursued

first? Where are the pitfalls?

↘ ASSESSING EVERY TOUCHPOINTWe examine each “touchpoint” where your brand interacts with and makes an impression on customers, employees, investors and other stakeholders. Every strategy, action and tactic your brand has with customers or stakehold-ers, whether through advertising, direct mar-keting, Web site or a customer service call, is a brand touchpoint that generally falls into three customer experience segments:

Pre-purchase – which influences whether customers or future customers will consider purchasing your brand. Here branding goals and objectives focus on keeping current customers loyal by staying relevant, mak-ing prospects aware of what sets your brand apart, shaping prospects perceptions by help-ing them to understand the unique benefits your brand offers, and steering the brand into a prospect’s evoked set.

Purchase – where the intent is to shift a pros-pect from only considering your brand to buy-ing it. The goals and objectives in this instance are maximize the value they see in your prod-uct or service and prove your offering will be better than others, while making sure they understand the price-value relationship they are getting by choosing your brand.

Post-purchase – where interactions after the sale are leveraged to maximize total brand expe-rience. At this stage, it is imperative that you deliver on your brand promise, meeting and preferably exceeding customer expectations in order to increase loyalty and advocacy.

Armed with this information, we help you pinpoint where the opportunities are and where to focus your time, effort and resources. Then we begin the process of visualizing the core creative elements to communicate your brand position and passion.

↘ STANDING OUT IN THE CROW DGreat creative helps differentiate your orga-nization in a crowded marketplace. That’s why the graphic designers and writers at BrandExtract work closely to develop com-munications elements that are as targeted and results-driven as they are innovative. Together, design and words drive your cus-tomers closer to a sale and then pull them in and keep them there.

It takes clear messaging to communicate a brand that delivers results. Internal and exter-nal communications are the tools we use to reach these important objectives. Whether it’s a speech for the CEO, an employee newslet-ter, an investor relations presentation or a news release, we’ll help you develop communications that engage your audience, at every touchpoint, for the growth and success of your business.

Let BrandExtract help you position your brand so that it reaches its full potential. Contact us at (713) 942-7959 or go to the BrandExtract Web site at www.brandextract.com.

It’s a question we at BrandExtract ask our clients as part of our brand assessment to unearth the human factor – that part

of a company’s outward expression that says there are real people behind this business, people with whom I can connect.

Think about it for a minute. Would the Mac’s persona as a hip, practical dude fit IBM, for

example? Of course it wouldn’t. Now, you may be thinking your brand isn’t interesting enough to have any personality. If this is the case, ask your sales department how they sell. You may be surprised by the answer.

Brand personality, along with principles and associations, is one of the key drivers of a brand that generates category-leading

loyalty and consistent price premiums, even in a mature or depressed market. Strategic brand positioning is a differentiator that establishes recall and recognition by deliver-ing a consistent and clear message to pros-pects that, in turn, avoids market confusion, generates and converts sales leads, shortens the sales cycle and provides greater dollar-for-dollar value from a marketing budget.

BrAndInG Isn’T jusT fOr LArGE COmpAnIEs WITH dEEp pOCkETs AnymOrE.

In fact the success or failure of many smaller businesses hinges on brand development. Your brand is a conversation between you and your customer. The key is to understand

how your brand will speak to consumers and how you can help make it do so, which is where BrandExtract can help.

Corporate Profile :: BrandExtrac° :: Guiding Growing Companies

SPECIAL ADVERTISING FEATURE

Corporate Profile :: BrandExtrac° :: Guiding Growing Companies

SPECIAL ADVERTISING FEATURE

If your brand were a person,

who would it be? We fulfill brand goals for B2B and B2C clients in:→ Energy→ Professional services→ Legal→ Manufacturing→ Technology→ Health care→ Non-profit organizations

and educational institutions

BrandExtract offers creative problem-solving expertise that will conceptualize, design, write and produce all the elements your com-pany needs for online and print communications, including:→ Logo design, naming and tagline→ Identity standards→ Advertising→ Direct marketing→ Displays, trade show booths

and materials→ Packaging→ Sales materials

BE_SMART_Corp_Profile_May2009_v5.indd 1-2 4/14/09 2:20:20 PM

↘ GUIDING GROW ING COMPANIESBrandExtract is an integrated branding, mar-keting and communications firm that guides growing companies by providing strategic branding solutions. We know that firms that align their messaging with the marketplace increase their value and market position. This is why we always begin a project by under-standing the strategic plan. It’s the backbone of any marketing initiative.

We start by developing a true understand-ing of your brand by conducting brand and communications audits, competitive and marketplace analysis, and surveys of key con-stituencies. We look at every aspect of your business from top to bottom, working closely with the senior management team, moving from the inside out – not the outside in – for as long as it takes to get your brand and mar-keting on the right footing.

During this stage, we’ll answer critical questions such as: • Where does your brand stand now? • What are your true objectives? • What are you doing in terms of building

your brand and business? • What are your brand’s strengths? Weaknesses? • Which opportunities should be pursued

first? Where are the pitfalls?

↘ ASSESSING EVERY TOUCHPOINTWe examine each “touchpoint” where your brand interacts with and makes an impression on customers, employees, investors and other stakeholders. Every strategy, action and tactic your brand has with customers or stakehold-ers, whether through advertising, direct mar-keting, Web site or a customer service call, is a brand touchpoint that generally falls into three customer experience segments:

Pre-purchase – which influences whether customers or future customers will consider purchasing your brand. Here branding goals and objectives focus on keeping current customers loyal by staying relevant, mak-ing prospects aware of what sets your brand apart, shaping prospects perceptions by help-ing them to understand the unique benefits your brand offers, and steering the brand into a prospect’s evoked set.

Purchase – where the intent is to shift a pros-pect from only considering your brand to buy-ing it. The goals and objectives in this instance are maximize the value they see in your prod-uct or service and prove your offering will be better than others, while making sure they understand the price-value relationship they are getting by choosing your brand.

Post-purchase – where interactions after the sale are leveraged to maximize total brand expe-rience. At this stage, it is imperative that you deliver on your brand promise, meeting and preferably exceeding customer expectations in order to increase loyalty and advocacy.

Armed with this information, we help you pinpoint where the opportunities are and where to focus your time, effort and resources. Then we begin the process of visualizing the core creative elements to communicate your brand position and passion.

↘ STANDING OUT IN THE CROW DGreat creative helps differentiate your orga-nization in a crowded marketplace. That’s why the graphic designers and writers at BrandExtract work closely to develop com-munications elements that are as targeted and results-driven as they are innovative. Together, design and words drive your cus-tomers closer to a sale and then pull them in and keep them there.

It takes clear messaging to communicate a brand that delivers results. Internal and exter-nal communications are the tools we use to reach these important objectives. Whether it’s a speech for the CEO, an employee newslet-ter, an investor relations presentation or a news release, we’ll help you develop communications that engage your audience, at every touchpoint, for the growth and success of your business.

Let BrandExtract help you position your brand so that it reaches its full potential. Contact us at (713) 942-7959 or go to the BrandExtract Web site at www.brandextract.com.

It’s a question we at BrandExtract ask our clients as part of our brand assessment to unearth the human factor – that part

of a company’s outward expression that says there are real people behind this business, people with whom I can connect.

Think about it for a minute. Would the Mac’s persona as a hip, practical dude fit IBM, for

example? Of course it wouldn’t. Now, you may be thinking your brand isn’t interesting enough to have any personality. If this is the case, ask your sales department how they sell. You may be surprised by the answer.

Brand personality, along with principles and associations, is one of the key drivers of a brand that generates category-leading

loyalty and consistent price premiums, even in a mature or depressed market. Strategic brand positioning is a differentiator that establishes recall and recognition by deliver-ing a consistent and clear message to pros-pects that, in turn, avoids market confusion, generates and converts sales leads, shortens the sales cycle and provides greater dollar-for-dollar value from a marketing budget.

BrAndInG Isn’T jusT fOr LArGE COmpAnIEs WITH dEEp pOCkETs AnymOrE.

In fact the success or failure of many smaller businesses hinges on brand development. Your brand is a conversation between you and your customer. The key is to understand

how your brand will speak to consumers and how you can help make it do so, which is where BrandExtract can help.

Corporate Profile :: BrandExtrac° :: Guiding Growing Companies

SPECIAL ADVERTISING FEATURE

Corporate Profile :: BrandExtrac° :: Guiding Growing Companies

SPECIAL ADVERTISING FEATURE

If your brand were a person,

who would it be? We fulfill brand goals for B2B and B2C clients in:→ Energy→ Professional services→ Legal→ Manufacturing→ Technology→ Health care→ Non-profit organizations

and educational institutions

BrandExtract offers creative problem-solving expertise that will conceptualize, design, write and produce all the elements your com-pany needs for online and print communications, including:→ Logo design, naming and tagline→ Identity standards→ Advertising→ Direct marketing→ Displays, trade show booths

and materials→ Packaging→ Sales materials

BE_SMART_Corp_Profile_May2009_v5.indd 1-2 4/14/09 2:20:20 PM

© 2009 Smart Business Network Inc. Reprinted from the May 2009 issue of Smart Business Dallas.