From data

to Intelligence

Visio

• The collected information is not

utilized enough

data doesn’t seem to have a value €

value of data is increased when

refined to intelligence

Mission

• Joining data from several data sources

increases intelligence

• Electricity, Temperature

• Data Market, place to sell data

• Customers are interested in

intelligence, not devices!

Customers

• Companies that want to increase

the value of collected data

Electricity and CleanTech

companies

Competition

• Custom made solutions

• Manufacturer’s solutions

When data has a value, it

will change the business logic.

Goals

• Offering data collection as Cloud

Service

• Get resellers world wide

Technical challenges

• Large amount of device

manufacturers.

Each manufacturer has own

data collection system.

There are common protocols,

but large amount of proprietary

protocols.

Business challenges

• Small company in a big world

• Marketing is expensive

• Credibility

Strategy

• Only one customer segment at the

begin

Electricity Meter manufacturers

• Cooperation with Resellers

is the key point

• Our own community grows global

awareness of us

Milestones

• Open Source September 2009

• Community December 2009

• Gurux Cloud Service February 2011

• Venture Capital in autumn 2011

Gurux First Open Cloud

was born Tekes project Source Service

1998 2001 2009 2011

Team

• Mikko Kurunsaari (CEO)

• Rami Nurmi (Senior Designer)

Worked together over ten years.

• Seeking for:

Sales persons

Strategic global marketing

knowledge

Business logic

Device amount: Price €/Month/Device

1-99 17,25

99-499 8,25

500-999 4,5

1 000-9999 2,5

10 000-99 999 1,00

Summary

• Combining data to intelligence

Enormous customer value

• Product is ready

• Market is HUGE!