Beyond fun:serious lessons from games

for business

@TomChatfield

Mainframe computing

Personal computing

My childhood…

Intimate computing

Something for everyone

A good game is like a good joke...

...you can’t fool your audience

It’s all about understanding emotion

1. Order & effort

2. Delight & creation

My childhood…

3. Competition

My childhood…

4. Collaboration

Nurture is the killer app

Nurture is the killer app

...and we all want to be nurtured

...the games of children are not games, and must be considered as their most serious actions.

Montaigne

Thank you

@TomChatfield