MOHAMMAD EL-LABBANNADA HALAOUI

CARLY HOWARTH

MOHAMED MENOUAR

PAUL NGUYEN

NADINE ZAHRAN

WHAT IS HAPPY FITNESS?

THE ENTREPRENEURS

Sophie Geoffrion Chloé Rochette&

Chloé Rochette

23 Fitness background

JMSB Student

Certified Trainer

Risk taker Motivated

Innovative Hard-worker

Sophie Geoffrion

Mid 20’s UdeM

Marketing certificate

Nutritionist consultant

Different Risk taker

Similar motivation

Does not like stability

HOW DID IT ALL BEGIN?

THE MARKET GAP

Girls 18-25ExerciseFunTeam workSocializingNo discomfortEtc…

WHERE ARE THEY CURRENTLY?

• Growth Stage of PLC curve

• More Widely Available to girls

• Few stable Sponsors

WHERE THEY WANT TO BE

• Postively impact peoples life• No Exact Vision

• Success exceeded expectations• Success = running a big movement

WHERE THEY WANT TO BE

• They are happy but want more• Stability isn’t satisfying enough• Want to grow more

HOW DOES IT DIFFER?

• Passion vs Operational Effectiveness• Goal vs Bottom-line• It’s not Profit Fitness, it is Happy Fitness!

Thank you!