Harmonize Your Enterprise Processes with Product Master Data Management Solutions

HARMONIZE YOUR ENTERPRISE PROCESSES WITH PRODUCT MASTER DATA

MANAGEMENT SOLUTIONS

This presentation is brought to you by EnterWorks.com

Since past few years there has been a significant increase in the implementation of complex PIM and Product Master Data Management projects. The robust systems and processors brimming in the market now have a strong interface, integration and workflow functions. The reorientation of business models for retailers and manufacturers, the increasingly growing cost pressures and the necessity for internationalization have triggered the economic and operational necessity for PIM and product MDM projects.

Against the background, this is unfortunately bit regretting that still retailers and manufacturers baffles when injecting words like product information management and master data management. The present study in this blog is intended to shed light on the difference between the duos, as well as to provide new information on quantitative key performance indicators using Product MDM systems.



Master Data Management (MDM) comprises all the processes, governance, policies, standards and tools that consistently define and manage critical data of an organization to provide a single point of reference. While the concept of Product Information Management roots back to the early 19 th century as the popularity of internet and other electronic devices started growing up. Born primarily as a marketing application, PIM refers to processes and technologies that allow a user to centrally manage information about products, with a focus on the data required to market and sell the products through one or more distribution channels.

Differentiating Product Master Data Management and PIM Solutions:


Product MDM has been used predominately as a solution by product manufacturers and retailers, looking to standardize and support global processes, reporting and analytics across the enterprise departments. Have a look:


While PIM has primarily been used in retail B2C environments and distributor B2B or B2C environments or let’s say organizations which are primarily concentrated around the sale of a product, rather than the design and production of the product. Have a look:

In product MDM, the main focus is to get all your company’s data back into order in pursuit of operational excellence. As soon as you get whole of your refined and irredundant data back to you, it becomes much easier to build new business capabilities from the scratch and on the top of the solution. While in PIM, the driving force behind the initiative is to achieve a specific business capability that is totally centered to product information. For e.g. it enables online customers to find the products they are looking for through advance filtering and improved search functionality.


Nevertheless, from the study and performance indicators shown in the differences, it’s quite safe to say that the participating retailers and manufacturers attribute a positive profit and revenue effect by the usage of Product MDM. It has now becomes a global definition of the retail sales and marketing master data landscape. So, why not include it as a company’s vital data managing component? EnterWorks offers product master data management solutions for every business niche, browse here to know more!


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Harmonize Your Enterprise Processes with Product Master Data Management Solutions