The Next Big Opportunity of the DecadeDec, 2011

Our Vision

To bring health to the world’s largest and most popular drink, Coffee.

Be recognized globally as: The World’s Healthy Coffee Company®

The World’s Healthy Coffee Company is a registered Trademark sof ASA Holdings, Inc. under license to Healthy Coffee Intl., Inc.

Statements on this PowerPoint have not been evaluated by the Food and Drug Administration. None of the products are intended to diagnose, treat, cure or prevent any disease.

Our MissionTo provide the highest qualityHealthy Coffee® and wellness products.

To provide an opportunity for the average person to own a coffee distribution of coffee house business without the big capital and overhead, and market globally via the internet.

Our MissionProvide our distributors with a sense of “belonging”by being able to own stock in our public company and know they will be part of the company’s projected growth.

Build a legacy company that holds integrity as its foundation, because we believe that “integrity is honoring your word”, and make a difference in the industry by offering a real home to its distributors.

Build our shareholders’ value in the company by maintaining stability and improving financial performance.

Our Mission

Our Mission

Give back to the community by helpingthe orphans and poor children of the world.

Marketing arm of Public CompanyHealthy Coffee®

International, Inc.

Healthy Coffee® USA

Colorado since 2000Nasdaq: HCEI.PKwww.HCEI.biz

Healthy Coffee is a registered Trademark of ASA Holdings, Inc. under license to Healthy Coffee Intl., Inc.

Healthy Coffee®

The World’s Healthy Coffee Company®

Healthy Coffee, The World’s Healthy Coffee Company, Healthy Coffee Logo are registered Trademarks of ASA Holdings, Inc. under license to Healthy Coffee Intl., Inc.

Tap Three Mega Billion Dollar industries:

CoffeeWellness andEnergy Drink

markets.

Healthy Coffee® USA

Healthy Coffee is a registered Trademark of ASA Holdings, Inc. under license to Healthy Coffee Intl., Inc.

• 400 Million cups of coffeeper DAY

• One third of coffee grown in the world.

• 1.87 cups per person over age 10.

• $5 Billion in 2006.

America Loves COFFEE!

• 548 Billion cups sold worldwide in 2010.

• Second only to Oilin total Dollars.

• $100 Billion industry.

The World Loves COFFEE

40 Million customers every Week.

160 Million customers every Month.

1% = 1.6 MillionCustomers drinking Healthy Coffee®

every Month!

Starbucks: Coffee is Big Business

Starbucks is a registered trademark of Starbucks Corp.

Over 50% of Adult Americans drink 3 to 4 cups of coffeeevery day!

4 out of 5 drink coffee regularly.

$5 Billion in 2006.

Coffee Market: USA

Reishi is the Japanese name for the red mushroom, known as Ganoderma Lucidum.

Known as Lingzhi in China.

Traditional Chinese Medicine has used Reishi for 4,000 years.

“Miraculous King of Herbs” in Asia.

Science of Reishi

Contains 200 nutrients: Triterpenoids, Polysaccharides and Organic Germanium. Powerful source ofantioxidantsHelps to balance andstrengthen the immune system.Helps to eliminate body toxins.

Science of Reishi

Most highly respected herb in China for 5,000 years.Helps to normalise imbalances within the body. Helps increase resistance to the harmful effects of physical, chemical and biological stress.

Science of Reishi

Helps to reduce fatigue and increase stamina by helping the formation of red blood cells.

May help reduce cell damage, thus helping to counteract agerelated changes

Science of Ginseng

Reishi and Ginseng makes the most PowerfulHealthy Coffee in the world. Energi Chai: Only Healthy Milk Tea with Reishiand Ginseng on the market. Energi Blast: Only Healthy Energy drink with Reishi and Ginseng on the market.

Ginseng and Reishi: Powerful Combination

Blend Healthy Coffee®

Instant Gourmet Coffee PlusNon Dairy Creamer and Natural Cane Sugar

With Reishi and Ginseng Extract

Products

Black Healthy Coffee®

Instant Gourmet Coffee

With Reishi and Ginseng Extract

Products

ChaiHealthy Milk Tea

Instant Gourmet Tea Plus Non Dairy Creamer and Natural Cane Sugar

Only Milk Tea with Reishi and Ginseng Extract

Products

Blast Healthy Energy Drink

Instant Energy Drink

Only Energy Drink with Reishi and Ginseng Extract

Products

Richard Branson

Big Investors in Direct Sales

Donald Trump Warren Buffet

Ways to Create Serious Wealth1 Retail Profit

2 Fast Start Bonus3 Binary Team Bonus

4 Matching Bonus5 Mercedes Car Bonus

6 Lifestyle Bonus7 Rank Advancement Bonus

8 Mentoring Global Bonus Pool9 Leadership Global Bonus Pool

10 Ambassador Global Bonus Pool

10

All references to income, implied or stated, through the Healthy Coffee Compensation Plan are for illustration purposes only. Healthy Coffee does NOT guarantee any level of income or earnings to any distributor. Earnings from the Healthy Coffee Compensation Plansolely depend on sales and each distributor’s skill, ability, and personal efforts.

Start Your Way to Earning What You’re Worth

GET STARTED!

STEP ONE: Registration to Healthy Coffee is FREE for 30 Days

STEP TWO: Register to our Healthy Coffee Back Office System- $29.95/Annually

Membership Benefits: 1. Enjoy our products at wholesale and participate in the income opportunity2. World-class virtual-office system:

• Online global genealogy tracking and reporting• Online autoship and shipping tracking system• Online commission viewer• Healthy Coffee debit card to facilitate easy commission payments to YOU ($14.95)

OrMAXIMIZE THE BUSINESS OPPORTUNITY

WITH A PRODUCT PAK!!

Benefits: 1. Includes the Annual Back Office2. FREE HC Debit Card3. $499 of Healthy Coffee Product4. Immediate Biz Pak Status & Get Paid

15% in Team Commissions5. Qualify for Biz Pak Fast Start Bonus

GOOD

Benefits: 1. Includes the Annual Back Office2. FREE HC Debit Card3. $199 in Healthy Coffee Product4. Immediate Starter Pak Status & Get Paid

10% in Team Commissions5. Qualify for Starter Pak Fast Start Bonus

BETTER

Benefits: 1. Includes the Annual Back Office2. FREE HC Debit Card3. $999 in Healthy Coffee Product4. Immediate Pro Pak Status & Get

up to 35% in Team Commissions5. Qualify for Pro Pak Fast Start

Bonus

BESTPRODUCT PAK OPTIONS

Sell products at Retail, and your cost is Wholesale, so you keep the profit !!!

1

FAST START BONUSES

Your First 4-Weeks

35% Fast StartStarter Pak: $70 (60 PBV)

Biz Pak: $175 (150 PBV)

Pro Pak: $350 (300 PBV)

2

Must Qualify with Purchasing a Product Pak

FAST START BONUSES

Earning Potential afteryour First 4-Weeks

20% Fast StartStarter Pak: $40 (120 PBV)

Biz Pak:$100 (300 PBV)

Pro Pak: $200 (600 PBV)

2

Must be Active: with Personal Bonus Volume and/or Autoship

Fast-Start Bonus Roll-up*(Dynamic Compression):

100% of Fast Start Bonuses are Paid out!

1. Don’t lose out – Start with a Pro Pak Purchase

2. Potentially Get Paid on New Distributor’s Product Paks in your Team

* Illustration Based on First 4 Weeks.

2

BINARY TEAM BONUS3

Must be Active & Qualified (having enrolled 2 Active ID’s on the Left & Right Team)

Potentially Earn $20,000 per Week!

1. Two Team Compensation plan with NO regard to levels!

2. Earn up to 20% on your Pay Leg

MATCHING BONUS1. Earn up to 9 Generations of Check Matching2. Dynamic Compression of Diamond Generations

4

Generation1-Star

Diamond2-Star

Diamond3-Star

Diamond4-Star

Diamond5-Star

Diamond6-Star

DiamondDiamond

Ambassador

Global Diamond

Ambassador1 10 to 20% 10 to 20% 10 to 20% 10 to 20% 10 to 20% 10 to 20% 10 to 20% 10 to 20%2 5% 5% 5% 5% 5% 5% 5%3 10% 5% 5% 5% 5% 5% 5%4 10% 5% 5% 5% 5% 5%5 10% 5% 5% 5% 5%6 10% 5% 5% 5%7 10% 5% 5%8 10% 5%9 10%

MATCHING BONUS4

MERCEDES CAR BONUSID’s must qualify at the specified ranks to be eligible for the Mercedes Car Bonus:

Bonus Requirement$750 Paid-as rank of 4-Star Diamond for two consecutive months

$1,000 Paid-as rank of 5-Star Diamond for two consecutive months$1,500 Paid-as rank of 6-Star Diamond for two consecutive months

5

Lifestyle Bonus

DIAMOND AMBASSADOR: $3,000 / month

6

Lifestyle Bonus

GLOBAL DIAMOND AMBASSADOR: $5,000 / month

6

Rank Advancement BonusIDs who qualify for 4-Star Diamond and above are eligible for the One-Time Rank Advancement Bonus:

4-STAR DIAMOND: $ 10,000 5-STAR DIAMOND: $ 25,000 6-STAR DIAMOND: $ 50,000

7

Diamond Ambassador$100,000

Global Diamond Ambassador

$200,000

Mentoring Global Bonus Pool: 1%IDs with a paid-as rank of 1-Star Diamond, 2-Star Diamond and 3-Star Diamond earn shares for each enroller tree leg with a paid-as rank of Diamond and above. *

8

Leadership Global Bonus Pool: 1%IDs with a paid-as rank of 4-Star Diamond, 5-Star Diamond and 6-Star Diamond earn shares for each enroller tree leg with a paid-as rank of Diamond and above. *

9

Ambassador Global Bonus Pool: 1%IDs with a paid-as rank of Diamond Ambassador and Global Diamond Ambassador earn shares for each enroller tree leg with a paid-as rank of Diamond and above. *

10

*Bonuses paid on a pro-rata basis from bonus pools totaling 1% of the Company’s Global BV.

1. Purchase a Product Pack and Set-up Autoship.2. Share the Product and the Opportunity.3. Teach your TEAM to do the same thing !

How to Get Started in

3 Simple Steps:

Medical DisclaimerThe products and/or claims made about specific Healthy Coffee products found on this website have not been evaluated by the United States Food and Drug Administration. They are not intended to diagnose, cure or prevent disease. While many of the products on this site contribute to wellness, they are not intended to replace medical diagnosis and treatment. The information presented on this site is not intended to replace advice from your physician or other health care professional or any information found on any product label or packaging. You should always consult with a qualified health care professional, especially if you are pregnant, nursing or taking prescription medications. All of the content provided on this Site is for informational purposes only.

Trademark & Copyright DisclaimerAll product names, trademarks, registered trademarks, service marks or registered service marks, mentioned throughout any part of Healthy Coffee Site belong to their respective owners.We are not responsible for the republishing of the content found on the Healthy Coffee site or on other Web sites or media without our permission. This privacy policy is subject to change without notice.

Earnings Disclaimer

POTENTIAL EARNINGS & DISCLAIMERS OF INCOMEANY EARNINGS OR EXAMPLES OF INCOME ARE ONLY ESTIMATIONS OF WHAT WE BELIEVE YOU COULD EARN. THERE IS NO GUARANTEE YOU’LL DO AS WELL IF YOU RELY UPON OUR INFORMATION. YOU MUST ACCEPT ALL RISK OF YOUR POTENTIAL EARNINGS OR LACK OF.WHERE SPECIFIC FIGURES OF INCOME ARE USED, AND ATTRIBUTED TO A PERSON OR BUSINESS, THOSE PERSONS OR BUSINESSES HAVE RIGHTFULLY EARNED THAT FIGURE AMOUNT. THERE IS NO GUARANTEE YOU'LL DO AS WELL IF YOU RELY UPON OUR FIGURES. YOU MUST ACCEPT ALL RISK OF NOT MEETING THE SAME INCOME GOALS OR FIGURES.ANY AND ALL CLAIMS OR REPRESENTATIONS OF FINANCIAL EARNINGS ON THIS WEB SITE, ARE NOT TO BE CONSIDERED AS STANDARD OR AVERAGE EARNINGS.THERE IS NO GUARANTEE THAT ANY PRIOR SUCCESS, OR PAST SUCCESS, AS TO FINANCIAL EARNINGS, CAN BE USED AS AN INDICATION OF YOUR FUTURE SUCCESS OR INCOME EARNINGS.FINANCIAL AND INCOME RESULTS ARE BASED ON A WIDE RANGE OF VARIABLE FACTORS. WE HAVE NO RESPONSIBILITY OR WAY OF KNOWING HOW WELL YOU WILL PERFORM, AS WE DO NOT KNOW YOU, YOUR BACKGROUND, YOUR ETHIC OF WORK, OR YOUR ABILITIES, PRACTICES OR SKILLS. THEREFORE, WE DO NOT GUARANTEE OR IMPLY THAT YOU WILL BE FINANCIALLY WEALTHY OR RICH, THAT YOU WILL DO AS WELL AS WE DO OR EVEN MAKE MONEY AT ALL. THERE IS NO GAURENTEE YOU'LL DO AS WELL IF YOU RELY UPON OUR INFORMATION AND FIGURES. YOU MUST ACCEPT ALL THE RISK OF NOT PERFORMING AS WELL.IF YOU MAKE AND DECISIONS BASED ON ANY INFORMATION DISPLAYED ON OUR WEB SITE, IN OUR PRODUCTS, OR SERVICES, IT SHOULD BE DONE ONLY WITH THE KNOWINGNESS THAT YOU COULD HAVE SIGNIFICANT LOSSES, OR EARN NO MONEY AT ALL. ALL SERVICES AND PRODUCTS BY OUR COMPANY ARE FORINFORMATIONAL AND EDUCATIONAL PURPOSES ONLY.PEOPLE WHO USE OUR SERVICES, PRODUCTS, AND WEB SITE ARE ADVISED TO DO THEIR OWN INVESTIGATION WHEN IT COMES TO MAKING DECISIONS AND ALL MATERIAL, INFORMATION, SERVICES, AND PRODUCTS THAT WE HAVE PROVIDED SHOULD BE VERIFIED INDEPENDENTLY BY YOUR OWN HIGHLY QUALIFEDPROFESSIONALS. OUR MATERIAL, SERVICES, AND PRODUCTS ON THIS WEB SITE SHOULD BE CONSIDERED CAREFULLY AND EVALUATED BEFORE MAKING A DECISION, ON WHETHER TO RELY UPON THEM.YOU COMPLETELY AGREE THAT OUR COMPANY IS NOT RESPONSIBLE FOR YOUR FAILURE OR SUCCESS OF YOUR ACTIONS RELATING TO ANY MATERIAL PRESENTED BY OUR COMPANY, OR OUR COMPANY SERVICES OR PRODUCTS.