Heather Lemere - Small Business ICON Finalists

The Ultimate Event for Small Business Success.

Heather LemereMarketing Director@salonbusiness Facebook.com/SalonSuccessStrategies

Creating Predictable Growth For The Beauty Industry


One day, sometimes you just wake and decide…

…I Want More


My Day Came February 2011


Start of a new chapter in my life.

Jan 2009

Jan. ‘09 Feb. ‘09 Mar. ‘09 Apr. ‘09 May ‘09 Jun. ‘09 Jul. ‘09

The Evolution of Salon Success Strategies


Start of a new chapter in my life.

Jan 2009




Started Salon Success Strategies

July 2009




Started Salon Success Strategies

July 2009

Jun. ‘09 Jul. ‘09 Aug. ‘09 Sep. ‘09 Oct. ‘09 Nov. ‘09 Dec. ‘09



Hosted my first workshop

December 2009

Jun. ‘09 Jul. ‘09 Aug. ‘09 Sep. ‘09 Oct. ‘09 Nov. ‘09 Dec. ‘09

ExpectationReality



Hosted my first workshop

December 2009

Reality


Nov. ‘09 Dec. ‘09 Jan. ‘10 Feb. ‘10 Mar. ‘10 Apr. ‘10


Got A Couple Clients…Salon

Success Strategies was off and running

Feb 2010

Nov. ‘09 Dec. ‘09 Jan. ‘10 Feb. ‘10 Mar. ‘10 Apr. ‘10



Got A Couple Clients…Salon

Success Strategies was off and running

Feb 2010




Got the news, us 2 were

about to be 3

Mar 2010




Got the news, us 2 were

about to be 3

Mar 2010


Feb. ‘10 Mar. ‘10 Apr. ‘10 May ‘10 Jun. ‘10 Jul. ‘10 Aug. ‘10


Life Came Back To Our Reality

February 2011


Jan. ‘11 Feb. ‘11 Mar. ‘11 Apr ‘11 May. ‘11 Jun. ‘11

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Life Came Back To Our Reality

February 2011


Jan. ‘11 Feb. ‘11 Mar. ‘11 Apr ‘11 May. ‘11 Jun. ‘11


One day, sometimes you just wake and decide……I Want More


November 11, 2011…

…We Got A Call


First OfficeDecember 2011

First Staff MemberDecember 2011

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We Grew, Because Our Clients Grew BeautiqueStarting Sales - $443KClose 2013 – 1.43M

BodyLaseStarting Sales - $1.1MClose of 2013 – 1.68M

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The Ultimate Event for Small Business Success.Salon Success Strategies is a niche marketing company catering to the beauty industry.

2012 - 400% Growth

2013 – 500% Growth


How Did We Do It?

We Hired Sales People: Managed Opportunities

300 leads per week


Our Biggest Challenge Remained:• Where are the decision makers?

• Who cares?

• Who is listening?

Something Had To Change


Are They In The Industry?1

What’s Their Staff Structure3Are They The Decision Maker2

Step 1: Find The Qualified Leads

Before: 300 leads

After: 50 Qualified Leads


LEAD SCORE SYSTEM

They Are Qualified

Step 2: Find Out Who’s Listening & Who Cares

Before: 50 Qualified Leads

After: 15 Leads Care

They Are Listening

They Care


Step 3: Implement an Efficient Sales Process

Before: 15 Leads Care

After: 5 Close#


How Has This Changed Our Company?• 10,500 Active Leads – 30% Are Qualified

• Closing 10-20% Each Month

• Eliminated Cost of Sales People ($6000 - $8000 per month)

• Leads Are Already Warmed To Our Services

• We Spend More Time Getting New Leads Into Our System

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What’s Next For Us:

• On Track To Hit Seven Figures This Year

• Continued Growth And World Domination.

• Launch Project Success

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