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Help a Reporter Out

Help a Reporter Out

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Interested in media coverage from the New York Times, ABC News, HuffingtonPost.com and everyone in between? Help a Reporter Out (HARO) has helped millions and best of all, the basic HARO alerts are free. I could help you get setup, email me your contact information at [email protected]

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Page 1: Help a Reporter Out

Help a Reporter Out

Page 2: Help a Reporter Out

The HARO Story

Who uses HARO?Nearly 30,000 reporters

and bloggers, over 100,000 news sources

and thousands of businesses.

HARO was founded in 2008 and has become one of the most respected and recommended

publicity services in North America.

Results7.5 Million Media

Pitches75K Journalist

Queries

News Agencies That Use HARO

-FOX-ABC

-Gannett-Associated Press

Page 3: Help a Reporter Out

HARO Results

Nutritionist Liza de Fazio appears on National TV Four Times!

“Three weeks after responding to the HARO query, I was on a plane to

Florida to shoot four national television appearances. I did not

expect that to happen.”

Result: $20,000 worth of free advertising

Page 4: Help a Reporter Out

HARO Results

The HopeFULL Company Doubles Sales with HARO “We got over 600 hits on

our website within an hour. It was the most traffic we have ever

received on our website. Most importantly, our

sales went up 95% that day”

Page 5: Help a Reporter Out

HARO Results

 ”Better Homes and Gardens featured our new S2H STEP pedometer.  When that article circulated – and Better Homes has a readership of millions – the whole production run sold out completely in two weeks. We had so many new customers, we had to create a waiting list.”

Page 6: Help a Reporter Out

How would Press Coverage from these publications affect you?

Page 7: Help a Reporter Out

Social Media: •Journalists will tweet and share your story on social media•News Sites will tweet your story•Engagement will be higher when you post and share the story on your social networks

Publicity: •Publicity begets publicity• Cross promotion opportunities•Build your press credibility

Search: Increase Visibility• Increase visibility of web site• Get found in the top of search • Links from News Sites are very

valuable in terms of Search Engine Optimization

The Benefits of News Coverage

Get Mentioned in the Media

BrandingPublicity

Social MediaSearch Engine

Visibilit

y

Build Your Brand•Get interviews & quoted in the media•Become an Authority in your industry•Personal branding for professionals

Page 8: Help a Reporter Out

Great! How do I sign up for HARO?• Go now to: http://

www.helpareporter.com/• HARO Basic Alerts are Free

Page 9: Help a Reporter Out

Super Charge Your PR and Marketing

• Online News Monitoring • Social Media Monitoring• TV, Print, Radio & News Monitoring • Media Database• Email Marketing • Lead Generation Technology • News Releases (#1 in SEO, Social

Sharing, Visibility)

Page 10: Help a Reporter Out

My Contact Information

• 301.479.1480 • [email protected]

http://linkedin.com/in/jeffzelaya