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Erin Carpenter, CEO Michael Senger, COO
www.hiddenpeak.net
Hidden Peak Interactive, LLC
@hiddenpeakint
“To achieve great things, two things are
needed: a plan, and not quite enough time.”
- Leonard Bernstein
@hiddenpeakint
Our Thought Process from 30k ft
1 2 3
4 5
Lean Canvas Business Plan Personas
Workflow Planning Website Launch
@hiddenpeakint
...Then the Business Plan
“If you fail to plan, you are planning to fail”
- Benjamin Franklin.@hiddenpeakint
...Followed by Engagement Workflow
Planning
MOF
TOF
BOF
Considerations Impacting
• Title
• No. of Employees
• Biggest Marketing Challenge
• Messaging and offer
• Workflow path
• Smart Lists
HubSpot Team – Thank you!
• Adrianne Mayshar
• Jonathan Ravesi
• Tyler Rhodes
• Deedee Perry
• Jessica McKenzie
For more information, contact:
Erin Carpenter
@ehcarpenter
Hidden Peak Interactive, LLC
Carlsbad, CA
www.hiddenpeak.net
Michael Senger
@webmarketers
Questions?