My DataFuture personalized data management solutions –

benefits of MyData approach for end users and industry

Hilla presentation 10.9.2015 Minna Pikkarainen

Connected Health ProfessorUniversity of Oulu & VTT

Agenda

What is happening? -> From BigData to MyData Benefits of MyData approach Why is this a business opportunity? - What can we offer?

What is happening?

Data is fuel of future digital services

Imaging file

Published research

EHR / EMR

Claims data

Genomic data

EHR/EMR

mHealth apps

Biometric sensors

Social media

Clinician notes

Photos, videos

Email, text messages

Microbiomic data

Metabolomic data

Data to service

Individual engagement

Clinical relevance

Source: Frost & Sullivan

New Ecosystems in development towards Consumer market

Value added through Data integration platform New apps, analytics built on

integrated data Holistic view of individual health

and fitness Business model = drive

smartphone / tablet sales or health / wellness services?

S Health Platform

Source: Frost & Sullivan

Digital Health Revolution program - Vision

Is MyData the key solution to achieve this vision?

WE BELIVE: “Your life-long digital foot print (personal data) is valuable for you”

Key results of DHR program (2014-2015)Current Reality vs.

My data• MyData based service ecosystem • Benchmarking with different

international actors

• Technical MyData architecture• Data analysis algorithms• Data visualization techniques

• MyData Clinic method• Business models• Concept development for MyData

based services in business ecosystems

Benefits of MyData approach

Individuals Easy-to-use and comprehensive tools for

personal data management Better privacy and transparency, control over

personal data Consumer empowerment Better ways to interact with companies and

public organizations.

Professionals: Digital footprint exploited in new care models New tools for decision-making based on rich data New risk management tools

Benefits of MyData

Help to integrate third party complementary services into their core services

Opening data for authorized access via digital interfaces (APIs), and novel type of authorization

Enable the creation of new businesses based on data integration, processing and visualization

Support for companies develop services that fit true end user needs Tools for complying with data protection legislation and strengthen

consumer trust and engagement. New digital health domain solutions can be created more rapidly thanks to

the novel architecture, analytics and visualization knowledge and tools licensed by default as open source libraries.

MyData - Benefits for Industry:

Why is this a business opportunity?

What can we offer….

Hilla project, with 3-4 companies Preferably organizations that already work together in

the same business ecosystem or are interested to work together

Target to build one MyData based service & identify business model opportunities around it

Target

We know the potential customers and their interests in this field (Finland, UK, Switzerland, Ireland, Scotland, US)

We can help you and your collaborators to create visualized proof of concept for the future MyData service in workshops using validated MyData Clinic method

We can help you to see different business model alternatives for your future business solution (business model research & expertice)

We can identify the needs of individuals and professionals for your service (interviews & surveys & analysis)

We have technological components that can speed your service development (MyData architecture, analysis algoritms, visualization techniques, links to standardization)

We can help you to validate the solution iteratively with individuals, professionals & potential customers (customer development)

Business opportunity – What can we offer?

Uncertainty

Thank You!

Connected Health Professor

Minna Pikkarainenminna.pikkarainen@oulu.

fi+358 407539880

Centre for Health and TechnologyKaitoväylä 10(Linnanmaa Campus, Door C1, 2nd floor)P.O. 1010 FI-90014 University of Oulu