RECRUITING RETURN ON INVESTMENT

Getting the Most out of Your Applicant Tracking System

April 2, 2015

What to Expect on Today’s Webinar

• About HireClix• What you will Learn…

• Improve the Quality of Your Data – ATS Tracking• Create Metrics to Assess Recruitment Marketing• Leverage Metrics to Market Your Jobs & Brand• Structured Testing of New Channels

• Questions

HireClix – Digital Recruitment Marketing Agency

• Based in Boston, MA• Core Digital Marketing Team from Monster.com• Work as an Agency of Record for HR Teams• Consumer Ad Agency Approach to Recruiting• Manage Recruitment Advertising Investments• Independent Advisor – Media & Technology• ATS Analytics Practice – Strategically Leverage Data• Drive Key Recruiting Initiatives

- Hyper-Growth - Seasonal - Campus- Diversity - Employer Branding

Recruitment Media Strategy

5

Recruitment Marketing Options

Where to Start with Your Recruitment Advertising• Traditional Job Board Ads• Social Media Recruiting• Job Search Engine Ads• Major Search Engine Ads• Niche & Local Job Board Ads• Targeted Banner Ads• Diversity Candidate Network• Retargeting Ads• Mobile Ads

Improve the Quality of Your Data

Quality of Your Little DataATS Source Tracking is Underutilized by Most Organizations

Indeed24%

LinkedIn Job Slot22%

Career Site20%

Employee Referral13%

AppCast8%Staffing Firm

5%

LinkedIn Sourcing3%

ZipRecruiter2%

Simply Hired1%

Other2%

Source of Applicants – March 2015

Small Changes Make a Big Impact

• Targeted Recruitment Ad Shown During Online Experience

Advertising Units Drive Premium Position & Extra Candidate Volume

Understanding Free vs. Paid

• Targeted Recruitment Ad Shown During Online Experience

Quality of Your Little Data

• Targeted Recruitment Ad Shown During Online Experience

Creating Key Metrics

Creating Key Metrics - Advertising

Where are Quality Applicants From?

Leverage Applicant Status vs. Source Report

• Custom Reports by Candidate HR Status – i.e. “Interview”• Deep Understanding of Quality Conversions by Req• Review & Analyze Candidate Pipeline by Source

14

Managing Campaign Level Metrics/Reports

Leverage Your Metrics

Leveraging Metrics - Better Decision Making

Employee Referral

51%

LinkedIn Sourcing

14%

AppCast12%

LinkedIn Job Slot

7%

Indeed6%

Career Site4%

ZipRecruiter2%

Email2%

Simply Hired1%

College Recruiting

1%

Source of Quality Applicants - April 2015

17

Revisit Data to Make Better Decisions

Creating Structured Tests

How Do I Test Something New?

• Review Your Current Sources• Decide What You Are Testing

• Trying to Diversify into Something New• Trying to Get a Better Rate on Something I do Today

• Always Define the Test• How Much of an Investment?• How Long will it Last?• What is Considered a “Sign of Life”?• What is Considered a Success?

• Always do a Test Apply to Confirm Your Tracking is Working• Review Early & Often

Deciding What to Test…

Leverage Metrics You Know……we get applicants for $12.50 from Indeed so…

Apply Today

Be One of our All-Stars

• $3,000 Budget for 2 Months

• How Fast to Get 10 applicants?

• Can we get applicants for Under $50

Summary

Keys to Recruiting ROI

• Establish Discipline Around ATS Tracking• Understand Your Base Metrics for Acquiring

Candidates• Leverage Your Quality Applicant Metrics to Make

Investments• Test New Channels in a Structured Manner

23

ATS Reporting & Analysis

• Advise & Manage ATS to Develop Best Practices• Assess & Improve Data Integrity within the ATS • Establish Consistent Candidate Source Tracking• Better Visibility into Investments & Rapid Optimization• Flexibility to Work with any ATS

HireClix – Customers

Questions?

Let’s Connect…LinkedIn - https://www.linkedin.com/in/neilcostaEmail neil@hireclix.comPhone 617.899.1166