HMI POLYPHONICMIXING MUSIC AND MATH

SUGGESTED MARKETING STRATEGIES

BY

SHASANK MOHAPATRA

ADVANCED MARKETING MANAGEMENT

(SPRING)

UTS SYDNEY

INTRODUCTION• GRUPO AIA’S ($5M/Year) 1ST FORAY INTO

ENTERTAINMENT INDUSTRY

• PHENOMENAL NEW INNOVATION :

“HIT SONG SCIENCE”

• MUSIC INDUSTRY RULED BY BIG 5

HOW HSS WORKS

INDUSTRY ANALYSIS

COMPANY SWOT ANALYSIS

COMPANY ANALYSISPorter’s 5 forces model

COMPANY ANALYSISPorter’s Generic Strategies Model

TRACEY AND WIERSEMA’S (1995)VALUE DISCIPLINE MODEL

McKINSEY/GE MATRIX MODEL

ANSOFF MATRIX

SUGGESTED STRATEGIES

• TARGET MARKET- BOTTOM UP

• PRIMARY MEDIUM OF DISTRIBUTION – INTERNET

• FLEXIBLE PRICING STRATEGY– PENETRATION PRICING FOR ARTISTS– CONTRACT PRICING FOR PRODUCERS– ROYALTY FEES STRATEGY FOR RECORD LABEL

• POSTIONING AS A MARKET RESEARCH TOOL

SUGGESTED STRATEGIES

• MARKETING FOCUS ON ‘SINGLES’ LAUNCHES

• LICENSING OPTIONS

• HARDWARE CONVERGENCE

If music be the food of life,

Play On !

THANK YOU