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eMarketing for companies using Sage 50
Hugh Johnson
SVP Bus. Dev.
@hughcjohnson
Why eMarketing?
Why use MailChimp?
Why link to Sage 50?
How to get started
Why eMarketing?
Penetration
Reach
Lifespan
Return on Investment
Analytics
Engagement
Integration
Promotional
Mobility
Personalization
Why MailChimp?
Super free plan
Even better paid plans
Easy to use
Great for working with agencies
Integration with Sage 50 (via Suntico)
Why integrate to Sage 50?
This is you definitive customer list
Account-level segmentation
Behavioural segmentation
New customers
New prospects,
Additional contacts
Targeted
communications
All customers
First nameLast nameEmailAccountAccount TypeOur Rep (for the account)
Sage Contacts
Additional contacts
Prospect accounts & contacts
Account Category
Our Rep (for the contact)
Dynamic Lists
Suntico enrichment
MailChimp List
MailChimp Segments
eMarketing for companies using Sage 50
Hugh Johnson
SVP Bus. Dev.
@hughcjohnson
Why eMarketing?
Why use MailChimp?
Why link to Sage 50?
How to get started
