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Holiday Season…Perfect for Business Promotion

Wouldn’t it be great to bring the punch back into your sales figures? Most businesses wait for the slump season to do promotions and advertising, but in reality the most effective time is when people are already searching for you or your product or service. Nothing beats the holiday season in achieving just that.

The idea is to build customer relationships and Christmas season is perfect to do that. There was a time when companies would procure and custom print Christmas cards with their business interest in mind. However, now it is not only expensive and considered a waste of paper, but also tedious and time consuming. The faster and more cost-effective way is to send out a Christmas-themed emailer and newsletter with the essential target of maximizing sales during this season.

You would need to increase awareness about your business locally, too. In your promotion you need to highlight how convenient it is to buy locally and get a personalized service. The best method is by putting advertisements in local newspapers. Alternatively, you could try sending out leaflets or even advertisements in local store windows.

A great way to showcase your brand is at tradeshows and fairs where you can give away goodie bags filled with flyers, candy, promotional pens, or even key tags that impress your brand on the minds of all who come to your booth. Holiday season is the season of gifting and receiving. This is the perfect opportunity to increase your brand presence with countless number of people coming to the tradeshows.

With the New Year just around the corner you can personalize calendars to give away to your potential or longstanding loyal customers alike. Calendars are such an effective advertising tool because they are used by your customers all year round and they retain them rather than chucking them away. Your

company logo, or your contact information or your slogan imprinted on them will stay in your customers’ minds Customized

If you’re new in the market and are looking to attract new customers then giving away promotional gifts such as promotional chocolates, picture frames, key chains, USB drives, promotional pens, or even mouse pads is the best.

The ideas are several but the key thing to remember is that the holiday season is an opportunity not to be missed. When the market is abuzz with activity and seeking you out, that’s when you maximize your outreach!