Home page vs. squeeze page: what works better tobuild your list?

Getting more traffic to your website is always on abusiness owner’s mind. Higher volume traffic helpswith list building and improves your chances for findingnew clients and filling your pipeline. But once you startto get a steady stream of visitors, what’s the best wayto build your list?

Some business owners want people to see their homepage first. This is where people learn about what you

do and everything you offer from services to products. While this might seem like the bestplace for visitors to stop first, it’s really not a good online marketing strategy. The biggestreason is that your home page has too many options for a new visitor to digest. This oftencauses confusion, and a confused visitor frequently clicks away before you can capture anycontact information. That won’t help you expand your list.

We found the squeeze page or landing page works best for list building. With a squeeze page,the only thing the visitor sees is the opportunity to get your Irresistible Free Offer (IFO).Announce the offer on this unique page, explain why it provides the solution to their problem,and then request their name and email address so they can download it. Bingo! Now you’ve gotanother person in your data base.

For the best results, the design of your squeeze page should be very simple and clean. Make itvery clear that you want visitors to put their contact information into the opt-in box. You mighteven use arrows or other graphic devices which direct the eye to the opt-in box.

Don’t have any other links that will distract visitors. Don’t include any navigation to otherpages because this is another distraction. You don’t want to provide any reason for people toget lost or click away. The total focus of the squeeze page is on your IFO and capturing theircontact details. After entering their information and gaining access to your IFO, you can redirectthem to the home page.

Of course you can also mention your IFO and newsletter on your home page as well. Noreason to miss this opportunity. Just keep in mind your squeeze page will convert far morevisitors which is the number one reason why you want to build one.

Your Client Attraction AssignmentIf list building is one of your goals, it’s time to create your squeeze page. Remember why youcreated your IFO. Think about the problems your ideal clients have that keep them up at 2 a.m.That is what you write about for your squeeze page, as well as how your offer solves theproblem. Add an opt-in box requesting name and email address so people can have instantaccess to your IFO. This is a very powerful list building strategy.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,the proven step-by-step program that shows you exactly how to attract more clients, in recordtime...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &success mindset articles on attracting more high-paying clients and dramatically increasing yourincome, visit http://attractclients.com