Presented ByJulia R. Golden

Gina LouisVanessa Martinez

Nuvia Ball

What is Hootsuite?

❖ http://www.youtube.com/watch?v=bH45WJda_gA

HootsuiteHistory & Facts

❖ Childhood

❖ Apple II

❖ Founded Invoke Media in 2000

History& Facts cont.

❖ Dario Meli

❖ David Tedman

❖ Multiple Social Media Tools

❖ 2009-Rename product contest

❖ 2012-4.5 million users

❖ How Do We Increase Revenue Without Alienating Customer Base?

Competition

S.W.O.T

S.W.O.T continued

Targets

Target cont.

Recommendations

Marketing

Marketing Strategy: Freemium!

Incentives to subscribe:

- Manage multiple social networks- Schedule messages and tweets- Track brand mentions- Elevated Support- Analyze social media traffic- Team collaboration tools - Pricing and plan flexibility: allowing for changes in businesses and organizations, future growth and evolution

Questions?