If you can't read please download the document
View
276
Download
1
Embed Size (px)
Citation preview
2016 Audience Development SpecialistsHow Are AudiencesCHANGING?
Shoshana FanizzaAudience Development Specialists
Welcome!
2016 Audience Development SpecialistsI. How is Boulder County Changing?
People QuickFactsBoulder County
Population, 2014 estimate313,333
Population, 2010 (April 1) estimates base294,571
Population, percent change - April 1, 2010 to July 1, 20146.4%
Population, 2010294,567
Persons under 5 years, percent, 20145.0%
Persons under 18 years, percent, 201420.3%
Persons 65 years and over, percent, 201412.2%
Female persons, percent, 201449.8%
White alone, percent, 2014 (a)90.8%
Black or African American alone, percent, 2014 (a)1.1%
American Indian and Alaska Native alone, percent, 2014 (a)0.8%
Asian alone, percent, 2014 (a)4.5%
Native Hawaiian and Other Pacific Islander alone, percent, 2014 (a)0.1%
Two or More Races, percent, 20142.6%
Hispanic or Latino, percent, 2014 (b)13.8%
White alone, not Hispanic or Latino, percent, 201478.3%
People QuickFactsLongmont
Population, 2014 estimate90,237
Population, 2010 (April 1) estimates base86,303
Population, percent change - April 1, 2010 to July 1, 20144.6%
Population, 201086,270
Persons under 5 years, percent, 20107.2%
Persons under 18 years, percent, 201026.2%
Persons 65 years and over, percent, 201011.2%
Female persons, percent, 201050.7%
White alone, percent, 2010 (a)83.3%
Black or African American alone, percent, 2010 (a)0.9%
American Indian and Alaska Native alone, percent, 2010 (a)1.0%
Asian alone, percent, 2010 (a)3.2%
Native Hawaiian and Other Pacific Islander alone, percent, 2010 (a)0.1%
Two or More Races, percent, 20102.9%
Hispanic or Latino, percent, 2010 (b)24.6%
White alone, not Hispanic or Latino, percent, 201069.3%
https://issuu.com/commfound/docs/trends-2015_9bc47a2c4a15c6
Diversifying Your Boardworkshop 2013.
1 in 5 people are disabled
Since 2012, Nonwhite infants constitute the majority of children born in the U.S.
Same sex couples live in 93% of the counties in the U.S.
Around 2040, we will be a minority-majority looking at projections from our current statistics
63% of Latino Households make charitable donations
66% of African Americans donate to organizations and causes every year.
On average, Asian Americans give away a larger percentage of their income per year than whites
https://issuu.com/commfound/docs/trends-2015_9bc47a2c4a15c6
Quick Open Discussion I
In what other ways has our area changed?
How are these changes affecting our audiences?
2016 Audience Development SpecialistsII. Motivations and Barriers
https://www.arts.gov/sites/default/files/when-going-gets-tough-revised2.pdf
Quick Open Discussion II
What are the motivations for your audiences?
What are the barriers for your audiences?
How have these factors changed since the past 5 years and why?
2016 Audience Development SpecialistsIII. How Do Americans Participate in the Arts?
https://www.arts.gov/sites/default/files/2012-sppa-feb2015.pdf
Raffle Time!
2016 Audience Development SpecialistsIV. Other Factors to Consider
http://www.laplacacohen.com/culturetrack/
http://www.laplacacohen.com/culturetrack/
http://www.laplacacohen.com/culturetrack/
http://www.laplacacohen.com/culturetrack/
http://www.laplacacohen.com/culturetrack/
http://www.laplacacohen.com/culturetrack/
http://www.laplacacohen.com/culturetrack/
http://www.laplacacohen.com/culturetrack/
http://www.laplacacohen.com/culturetrack/
http://www.laplacacohen.com/culturetrack/
http://www.laplacacohen.com/culturetrack/
http://www.laplacacohen.com/culturetrack/
http://www.laplacacohen.com/culturetrack/
http://www.laplacacohen.com/culturetrack/
http://www.laplacacohen.com/culturetrack/
Anew reportfrom Pew: It turns out that one in five American adults access the internet primarily from their smartphones.
http://www.laplacacohen.com/culturetrack/
http://www.laplacacohen.com/culturetrack/
http://www.laplacacohen.com/culturetrack/
http://www.laplacacohen.com/culturetrack/
http://www.laplacacohen.com/culturetrack/
Workshop Activity
Break into groups of 10
Discuss how your audiences have changed and what changes you would like to see.
Are there common factors?
Choose one change (either already happened or what you want to see).
What solution(s) can you think of that would accommodate this
change.
Choose a speaker and share 1 minute each
State common change and a solution.
Raffle Time!
Cheers to happy and loyal audiences,Shoshana
Shoshana FanizzaChief Audience Builder, ADS
www.buildmyaudience.com
Resources
Boulder County and Longmont Demographics: http://www.census.gov/
The Community Foundation. Boulder County Trends. Boulder: 2015.https://issuu.com/commfound/docs/trends-2015_9bc47a2c4a15c6
NEA. When Going Gets Tough: Barriers and Motivations Affecting Arts Attendance. NEA Research Report #59. Washington, DC: NEA Office of Research & Analysis, January 2015. https://www.arts.gov/sites/default/files/when-going-gets-tough-revised2.pdf
NEA. A Decade of Arts Engagement: Findings From the Survey of Public Participation in the Arts, 2002-2012. NEA Research Report #58. Washington, DC: NEA Office of Research & Analysis, January 2015.https://www.arts.gov/sites/default/files/2012-sppa-feb2015.pdf
Pew Research Center. U.S. Smartphone Use in 2015. Washington,
DC: Pew Research Center, April 2015.
http://www.pewinternet.org/files/2015/03/PI_Smartphones_0401151.pdf
Infographics: https://www.arts.gov/news/2015/surprising-findings-three-new-nea-reports-arts#sthash.x8OG1GnX.dpuf
Campbell Rinker. Culture Track '14. New York: LaPlaca Cohen, 2014. http://www.laplacacohen.com/culturetrack/