How F1 Adopted Indian CulturePresented By:Manoj Nalawade - 119Amit Navghare - 122Suraj Nilekar - 124Harshad Patil - 136Rahul Phiske - 146Prashant Sabale - 160Nitesh Salunke - 163Suraj Salunkhe - 165

Introduction

The highest class of single seater auto racing Most expensive form of racing because the teams have to build their own cars Formula 1 cars are often called the world's fastest billboards. “Formula One Group” is owned by 3 major groups i.e. CVC Capital, JP Morgan & Bernie Ecclestone Second largest viewership in the world after football

Age Group of Indian F1 fans is 20-24 years Predominately male and belonging to higher and

middle class Internet savvy and fundamentally patriotic Loyalty towards winners According to the Research there could be, over the

next four or five years, a potential audience of over 100 million young Indians.

Three Suggested way

How Formula 1 can Adopt Indian Culture

Less Expensive Ideas Creating awareness through Facebook Merchandise stores Blogs and Forum for F1fans Create Mobile games on Formula 1 Sticker can be printed on UB groups products Promotion through College Festivals and Sport Events Auto graffiti

Expensive ways: Increasing no of Go Carting centers in India Set up Centralized Academy or Institute for creating new Drivers and Engineers for Formula 1 Cars Organizing intercollegiate F1 League Race in India Sponsorship to interested candidates Promotion through reality shows like Roadies and Khataron Ke Khiladi Making a movie on Formula 1 and creating a new hero or Role model in India Tie up with Multiplexes to telecast Indian Grand Prix

Ideas which require Government support: Form a centre body or association for Formula 1 Betting can be legalized in Formula 1 Provides land to build new circuit in Metropolitan cities