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How Codewise grew by 13052 % - George Gavrila, Codewise

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Page 1: How Codewise grew by 13052 % - George Gavrila, Codewise
Page 2: How Codewise grew by 13052 % - George Gavrila, Codewise

HOW CODEWISE GREW BY

13 052%P R A C T I C A L E X A M P L E S

Page 3: How Codewise grew by 13052 % - George Gavrila, Codewise

AGENDA

Page 4: How Codewise grew by 13052 % - George Gavrila, Codewise

AGENDA

1. Intro

2. People

3. Products

4. Profits

5. Summary

Page 5: How Codewise grew by 13052 % - George Gavrila, Codewise

CODEWISE

1. Intro 2. People 3. Products 4. Profits 5. Summary

MAKES SOFTWARE PRODUCTS:

HEADQUARTER:

OFFICES:

EMPLOYS:

VOLUUM AND ZEROPARK

LUBICZ 17G, KRAKOW, POLAND

LONDON AND LOS ANGELES

170+ PEOPLE

Page 6: How Codewise grew by 13052 % - George Gavrila, Codewise

CODEWISE

1. Intro 2. People 3. Products 4. Profits 5. Summary

MAKES SOFTWARE PRODUCTS:

HEADQUARTER:

OFFICES:

EMPLOYS:

VOLUUM AND ZEROPARK

LUBICZ 17G, KRAKOW, POLAND

LONDON AND LOS ANGELES

170+ PEOPLE

SELF-FUNDED = FREEDOM!

Page 7: How Codewise grew by 13052 % - George Gavrila, Codewise

CODEWISE

1. Intro 2. People 3. Products 4. Profits 5. Summary

!

Page 8: How Codewise grew by 13052 % - George Gavrila, Codewise

CODEWISE

1. Intro 2. People 3. Products 4. Profits 5. Summary

George GavrilaHead of Growth

Page 9: How Codewise grew by 13052 % - George Gavrila, Codewise

CODEWISE

1. Intro 2. People 3. Products 4. Profits 5. Summary

George GavrilaHead of Growth

Keep the Growth

Growing!

Page 10: How Codewise grew by 13052 % - George Gavrila, Codewise

H W A WEEK AT CODEWISE

LOOKS LIKE

Page 11: How Codewise grew by 13052 % - George Gavrila, Codewise

1. Intro 2. People 3. Products 4. Profits 5. Summary

WEEK AT CODEWISE

...AND MORE!

Page 12: How Codewise grew by 13052 % - George Gavrila, Codewise

CS GO - IEM KATOWICE

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 13: How Codewise grew by 13052 % - George Gavrila, Codewise

H W THE SPECIAL EVENTS

LOOKS LIKE

Page 14: How Codewise grew by 13052 % - George Gavrila, Codewise

WHISKY TASTING

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 15: How Codewise grew by 13052 % - George Gavrila, Codewise

HALLOWEEN PARTY

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 16: How Codewise grew by 13052 % - George Gavrila, Codewise

LAN PARTY

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 17: How Codewise grew by 13052 % - George Gavrila, Codewise

HACKATHON

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 18: How Codewise grew by 13052 % - George Gavrila, Codewise

OFFICE WARMING PARTY

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 19: How Codewise grew by 13052 % - George Gavrila, Codewise

MEETUPS (ANGULAR)

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 20: How Codewise grew by 13052 % - George Gavrila, Codewise

CHARITY

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 21: How Codewise grew by 13052 % - George Gavrila, Codewise

GURU DEVELOPERS

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 22: How Codewise grew by 13052 % - George Gavrila, Codewise

OUR PEOPLE GO TO THE CONFERENCES

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 23: How Codewise grew by 13052 % - George Gavrila, Codewise

OFF ROAD

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 24: How Codewise grew by 13052 % - George Gavrila, Codewise

BRING IT TO LIFE

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 25: How Codewise grew by 13052 % - George Gavrila, Codewise

PROUD1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 26: How Codewise grew by 13052 % - George Gavrila, Codewise

PROUD1. Intro 2. People 3. Products 4. Profits 5. Summary

or

Page 27: How Codewise grew by 13052 % - George Gavrila, Codewise

PROUD JEALOUS1. Intro 2. People 3. Products 4. Profits 5. Summary

or

Page 28: How Codewise grew by 13052 % - George Gavrila, Codewise

TO DO SOMETHING REALLY SPECIAL FOR YOUR PEOPLE, YOU NEED:

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 29: How Codewise grew by 13052 % - George Gavrila, Codewise

TO DO SOMETHING REALLY SPECIAL FOR YOUR PEOPLE, YOU NEED:

1. Intro 2. People 3. Products 4. Profits 5. Summary

Costs nothing, and yet so important

WILL

Page 30: How Codewise grew by 13052 % - George Gavrila, Codewise

TO DO SOMETHING REALLY SPECIAL FOR YOUR PEOPLE, YOU NEED:

1. Intro 2. People 3. Products 4. Profits 5. Summary

Costs nothing, and yet so important

WILLAll these ideas

came from people

LISTEN

Page 31: How Codewise grew by 13052 % - George Gavrila, Codewise

TO DO SOMETHING REALLY SPECIAL FOR YOUR PEOPLE, YOU NEED:

1. Intro 2. People 3. Products 4. Profits 5. Summary

Costs nothing, and yet so important

WILLAll these ideas

came from people

LISTENHow much it costs if you DON’T do it?

BUDGET

Page 32: How Codewise grew by 13052 % - George Gavrila, Codewise

COLLABORATION - THE EARLY DAYS

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 33: How Codewise grew by 13052 % - George Gavrila, Codewise

CUSTOMERSUCCESS

ACCOUNTMANAGEMENT

BUSINESSDEVELOPMENT

MARKETING FINANCE& PAYROLL

HR

OPERATIONS FINANCETECH.

CODEWISE

COMPLIANCE ADMINDEV

TRK

DSP

COLLABORATION - NOW

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 34: How Codewise grew by 13052 % - George Gavrila, Codewise

URPRODUCTS

Page 35: How Codewise grew by 13052 % - George Gavrila, Codewise

PRODUCT

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 36: How Codewise grew by 13052 % - George Gavrila, Codewise

PRODUCT

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 37: How Codewise grew by 13052 % - George Gavrila, Codewise

HOW TO BUILD INNOVATIVE PRODUCT THAT DISRUPTS IN 1 SLIDE!

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 38: How Codewise grew by 13052 % - George Gavrila, Codewise

HOW TO BUILD INNOVATIVE PRODUCT THAT DISRUPTS IN 1 SLIDE!

THE CEO IS THE USER

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 39: How Codewise grew by 13052 % - George Gavrila, Codewise

HOW TO BUILD INNOVATIVE PRODUCT THAT DISRUPTS IN 1 SLIDE!

THE CEO IS THE USER

FEEDBACK LOOP

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 40: How Codewise grew by 13052 % - George Gavrila, Codewise

HOW TO BUILD INNOVATIVE PRODUCT THAT DISRUPTS IN 1 SLIDE!

THE CEO IS THE USER

MAKE IT AVAILABLE FOR FREE

FEEDBACK LOOP

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 41: How Codewise grew by 13052 % - George Gavrila, Codewise

HOW TO BUILD INNOVATIVE PRODUCT THAT DISRUPTS IN 1 SLIDE!

THE CEO IS THE USER

MAKE IT AVAILABLE FOR FREE

FEEDBACK LOOP

START ADDING MARGIN WHEN THE MVP IS READY

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 42: How Codewise grew by 13052 % - George Gavrila, Codewise

HOW TO BUILD INNOVATIVE PRODUCT THAT DISRUPTS IN 1 SLIDE!

THE CEO IS THE USER

KEEP MAKING KILLER FEATURES

MAKE IT AVAILABLE FOR FREE

FEEDBACK LOOP

START ADDING MARGIN WHEN THE MVP IS READY

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 43: How Codewise grew by 13052 % - George Gavrila, Codewise

HOW TO BUILD INNOVATIVE PRODUCT THAT DISRUPTS IN 1 SLIDE!

THE CEO IS THE USER

KEEP MAKING KILLER FEATURES

MAKE IT AVAILABLE FOR FREE

FEEDBACK LOOP

BECOME THE INDUSTRY STANDARD

START ADDING MARGIN WHEN THE MVP IS READY

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 44: How Codewise grew by 13052 % - George Gavrila, Codewise

HOW TO EXPAND INTERNATIONALLY?

TAKE THE PRODUCT

TO THE MARKET

1. Intro 2. People 3. Products 4. Profits 5. Summary

•  Conferences 30+ annually

•  Forums and Communities

•  Referral program - 7% for life

Page 45: How Codewise grew by 13052 % - George Gavrila, Codewise

SUSTAINABLE GROWTH STRATEGY

1. Intro 2. People 3. Products 4. Profits 5. Summary

CU

STO

ME

R

PRODUCT

New

Exi

sten

t

Existent New

Page 46: How Codewise grew by 13052 % - George Gavrila, Codewise

SUSTAINABLE GROWTH STRATEGY

1. Intro 2. People 3. Products 4. Profits 5. Summary

CU

STO

ME

R

PRODUCT

New

Exi

sten

t

Existent New

WIN MARKET SHARE IN YOUR

CURRENT MARKET

Page 47: How Codewise grew by 13052 % - George Gavrila, Codewise

SUSTAINABLE GROWTH STRATEGY

WIN MARKET SHARE IN YOUR

CURRENT MARKET

1. Intro 2. People 3. Products 4. Profits 5. Summary

CU

STO

ME

R

PRODUCT

New

Exi

sten

t

Existent New

OFFER MORE TO YOUR EXISTING CUSTOMERS

Page 48: How Codewise grew by 13052 % - George Gavrila, Codewise

SUSTAINABLE GROWTH STRATEGY

TAKE YOUR PRODUCTS IN NEW MARKETS

WIN MARKET SHARE IN YOUR

CURRENT MARKET

1. Intro 2. People 3. Products 4. Profits 5. Summary

CU

STO

ME

R

PRODUCT

New

Exi

sten

t

Existent New

OFFER MORE TO YOUR EXISTING CUSTOMERS

Page 49: How Codewise grew by 13052 % - George Gavrila, Codewise

SUSTAINABLE GROWTH STRATEGY

TAKE YOUR PRODUCTS IN NEW MARKETS

WIN MARKET SHARE IN YOUR

CURRENT MARKET

MAKE A PRODUCT FOR NEW MARKETS

OFFER MORE TO YOUR EXISTING CUSTOMERS

1. Intro 2. People 3. Products 4. Profits 5. Summary

CU

STO

ME

R

PRODUCT

New

Exi

sten

t

Existent New

Page 50: How Codewise grew by 13052 % - George Gavrila, Codewise

KEEP GROWING

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 51: How Codewise grew by 13052 % - George Gavrila, Codewise

KEEP GROWING

1. Intro 2. People 3. Products 4. Profits 5. Summary

Measure

and focus

on what’s

important!142 3K

5K

4K1K

97259K

966 757 1K

16

331

Page 52: How Codewise grew by 13052 % - George Gavrila, Codewise

PROFITS

Page 53: How Codewise grew by 13052 % - George Gavrila, Codewise

PROFITSINVEST BACK IN PRODUCTS AND PEOPLE

1. Intro 2. People 3. Products 4. Profits 5. Summary

•  Krakow Office

•  New Product under development

•  US Office

•  Plan for two more offices

•  Standing Desks

NOTABLE INVESTMENTS

Page 54: How Codewise grew by 13052 % - George Gavrila, Codewise

SUMMARY

Page 55: How Codewise grew by 13052 % - George Gavrila, Codewise

SUMMARY

1. Intro 2. People 3. Products 4. Profits 5. Summary

Page 56: How Codewise grew by 13052 % - George Gavrila, Codewise

SUMMARY

1. Intro 2. People 3. Products 4. Profits 5. Summary

1. FOCUS ON PEOPLE

Page 57: How Codewise grew by 13052 % - George Gavrila, Codewise

SUMMARY

1. Intro 2. People 3. Products 4. Profits 5. Summary

1. FOCUS ON PEOPLE

2. MAKE GAME CHANGING PRODUCTS

Page 58: How Codewise grew by 13052 % - George Gavrila, Codewise

SUMMARY

1. Intro 2. People 3. Products 4. Profits 5. Summary

1. FOCUS ON PEOPLE

2. MAKE GAME CHANGING PRODUCTS

3. INVEST PROFITS BACK INTO PEOPLE AND PRODUCTS

Page 59: How Codewise grew by 13052 % - George Gavrila, Codewise
Page 60: How Codewise grew by 13052 % - George Gavrila, Codewise

Get

Sh*t

Done!

Page 61: How Codewise grew by 13052 % - George Gavrila, Codewise

THANK Y U