How Digital Marketer Uses Google Tag Manager To Improve Sales & Leads

How Digital Marketer Uses Google Tag Manager To Improve Sales & Leads- Chris Mercer, SeriouslySimpleMarketing.com

Who is this “Mercer”

guy?

Who is this “Mercer” guy?

• Learned WordPress• Taught WordPress• Built WordPress Sites• And then…


Optimization!



Connecting the dots…

And then this guy…

Let’s talk about you!

Beginner? Go for the basics…

1’s, 2’s & 3’s…

Have some experience? Get ideas…

4’s, 5’s, 6’s & 7’s…

Advanced user? Find verification…

8’s & 9’s…

Expert already? Catch up on your email.

and finally… the 10’s.

What to expect…

What this is…(and what this

isn’t.)

Google Tag Manager has a learning curve…

What is a “Tag Manager”?

Marketing Creates a Campaign

ITGets a

Request

And then…

Marketing waits…

Tag Managers give you control…

Lots of choices…

This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc.

Successful marketers gather market insights & adapt quickly.

#tcs2016 @mercertweets

Google Tag Manager gives Digital Marketer better control over their tracking so they can get

better insights.

Let’s talk about how…

1’s, 2’s & 3’s…

Two Main Parts…

“Tags” are how GTM asks...

“What should I do?”

“Triggers” are how GTM asks...

“When should I do that?”

How tags & triggers work together…

(“What should I do?”)

“Fire a Facebook tracking pixel…”


(“When should I do that?”)

“…on every page.”


(“What should I do?”)

“Report an ecommerce transaction to Google Analytics…”


(“When should I do that?”)

“…whenever a purchase is made.”

Built in tags…

Built in tags…

Built in tags…

Built in tags…

Built in tags…

This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc. #tcs2016 @mercertweets

#gtmprotip: If you have the option, use built in tags.

No built in? No problem!

Not built in? No problem!

An Example…

Why use GTM for pixels & tracking?

A Story of Trash Data

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Get real insights when your have a “useful truth” from your data.

Traffic Attribution

4’s, 5’s, 6’s & 7’s…

Cross Domain Tracking

WITHOUT Google Tag Manager…

WITH Google Tag Manager

Cross Domain Tracking

WITH Google Tag Manager


Using GTM to track across domains helps Digital Marketer figure out which traffic sources are working.


Automatically track every click

An Assembly

Line of Clicks!


Why track clicks?


Why track clicks?


UsefulData


Using GTM to automatically track clicks helps Digital Marketer figure out which blog posts are producing.


Want more useful tracking?

Using Timers

Tricks with timers…

AdjustedBounce

Rate

Tricks with timers…

QualityPixels


Using GTM timers helps Digital Marketer target & remarket more efficiently.(Spending less = Making more!)


And then this guy…

Into the deep end…

8’s, 9’s,(and even 10’s)

This guy had a

problem…

Supercharge Google Tag Manager

The DataLayer


The DataLayer


Using GTM with the data layer to send ecommerce transactions helps Digital Marketer know which products are selling and…



Use the Data Layer

to Tell Your Story

(And grow into GTM)

Now what?

Now what? 1’s, 2’s & 3’s…

Create an Account &

Setup a Tracking

Pixel

Now what? 4’s and above…

Start Using

Events, Timers& the

Data Layer

Helpful?

ssm.tips/tcs2016

http://ssm.tips/tcs2016



Want More?

[email protected]

ssm.tips/tcs2016




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How Digital Marketer Uses Google Tag Manager To Improve Sales & Leads