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How do French Compagnies digitize their business by hacking it ? FrenchTech in Austin (SXSW 2014)
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Emmanuel Fraysse – [email protected]
How do French firms digitize their business by hacking it ?
Emmanuel Fraysse Digital Business Consultant
Emmanuel Fraysse – [email protected]
Emmanuel Fraysse – [email protected]
What is the French Tech Touch (except complaining) ?
engineers
design
creativity
lifestyle
“Don’t ask permission, expect forgiveness” (Microsoft France)
resourcefulness
disobey
Emmanuel Fraysse – [email protected]
To digitize : change management and… Ludens
2 different cultures in every country… and among firms
Fabers
Ludens
FABER LUDENS Posture Wise man, very methodical Learner, intuitive Work Effort, dedication, virtue,
sacrifice, perfectionism Game, fun, experimentation, risk taking
Time Future oriented, planning dedicated
“Present” oriented
Pictures Father, engineer, pioneer, hero, chief, referee
Leader, child, mercenary
Keywords Apply, enforce, structure Create, transform, personalize
Dominant imaginary
Rationalization, control, power, efficiency, productivity, profitability, excellence
Networking, connection, socialization, debate, collaboration, involvement
Emmanuel Fraysse – [email protected]
Fluid ecosystem
Auchan (retailer) + Quirky BNP Paribas (bank) + Ulule
Partnerships between big brands and start ups
Emmanuel Fraysse – [email protected]
Investing in start ups
• SNCF (France's national state-owned railway company) & BlaBlaCar (carsharing)
• Media for equity (Media Group + digital photo services)
+
+
Emmanuel Fraysse – [email protected]
Internalizing digital culture
• Chief Digital Officer : Patrick Hoffstetter
• Digital Factory (Digital team)
• Renault Academy (In-house Training)
• Innovation lab (Silicon Valley)
• Creative People Lab (FabLab)
• Renault R-link (Embedded tech)
Emmanuel Fraysse – [email protected]
New #FrenchTech change agents
Focus on… Simplon.co (hackers innovation)
Emmanuel Fraysse – [email protected]
Towards the biggest startup incubator in the world
30,000m² in Paris 1000 start ups
Xavier Niel, French serial entrepreneur
Emmanuel Fraysse – [email protected]
The #FrenchTech in action French people are slow getting off the ground…
… BUT, in a second step, they are fast at adopting digital habits
Why ?
Because France is not a country of evolution… It’s a country of Revolution. ;o)
France is digital #now
Emmanuel Fraysse – [email protected]
– Site : http://www.businessisdigital.com/
– Slideshare : http://fr.slideshare.net/emmanuelfraysse/
– Twitter : @manufraysse
– Tel : +33 (0)6 62 04 09 27
Merci #GetConnected
Emmanuel Fraysse
