How does a little goby get found in a sea of sturgeon (seo for medical writers)

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How does a tiny Goby get found in a sea of sturgeon?

ByKathy Long

Kat & Mouse SEO & Web Design

http://www.katandmouse.com/


How does the sea to a medical writer look?


It’s really crowded!

GOBY


How does it look to someone trying to find a

medical writer?


Where, oh where is a medical writer?

BINGO!…but only 1?

?????

?


Dr. Emma Hitt is a hit. But is she the only one?

How can you be found?


Someone may query “how to find a medical writer?” What will they find?

How can you be found?

http://scienceauthor.com/how-to-find-a-professional-freelance-medical-writer-the-top-5-internet-methods/

http://scienceauthor.com/how-to-find-a-professional-freelance-medical-writer-the-top-5-internet-methods/


Look who’s answering “how to find a medical writer.” “Science Author” is capitalizing on this query, bringing in people who clearly want to “find a medical writer” and hoping they’ll pick her!

Side note


1. AMWA2. Google3. LinkedIn4. Facebook5. Freelancer websites

How do you find a medical writer according to

“Science Author”?


Here’s how to find a medical writer in Google according to

“Science Author”

by including specific terms such as the therapeutic area, document type (manuscript, slide deck, study report, etc.) and target audience (clinical, patient, consumer) to narrow your search, you can speed up and improve your results.

Even so, it may be difficult to find more than just the small population of medical writers who have also managed to acquire some level of proficiency with search engine optimization.


Did Dr. Hitt do this? Yep.

Keywords=specialities


“Include [additional] specific terms” = Longtail Keyword

Phrases

Query:medical writer + cancer

medical writer + breast cancermedical writer + breast cancer + trade

publication


Longtail Keyword Phrases narrow the competition


STEP 1: Create your keyword list.

Include:• Therapeutic area• Target audience• Document Type• Location for local queries• Contractor, freelance, consultant



Research the competition.• Query your keywords in Google

and examine the results. • Then target keywords that are

attainable.



Where is the sea less crowded? Go after keywords that others have neglected if applicable.



Are there fish at the top that are weak? Then you might be able to capture that spot easily.


How to tell if the fish are weak

• Is their site not well optimized?

• Have they few inbound links?

How-to tell coming up…


STEP 2: Optimize site structure

One keyword phrase per page makes pages that are WEIGHTED well for a specific keyword.

Cancer medical writer

Heart disease medical writer

Obesity medical writer

SF freelance medical writer


STEP 3: Optimize each page.

1. Title metatagH1 with keyword phrase at top of page

2. Keyword dense3. Bold keyword phrase4. Description metatag5. Internal links on keywords


Page Optimization1. Title metatag2. H13. Keyword dense4. Bold keyword

phrase5. Description6. Internal links on

keywords

2

3

4

1


Page Optimization5. Description metatag

5


Page Optimization

6. Internal linking ON KEYWORDS! Not like Dr. Hitt!

6

6


STEP 4: Link building

OBJECT: Get other sites to link TO YOUR SITE!Query Link:competitor-url for ideas.


STEP 4: Link building How to get links?

• Build relationships in social media. Blog commenting is a good for this.

• Create REMARKABLE content! • Shout out to your tribe when you

have new content in LinkedIn, Twitter, Facebook.


STEP 4: Link building

How to get links?• Ask for them• Volunteer to guest blog and

include links to your site on your keywords and in your signature.


Summary1.Fine tune your targeted

keywords2.Create one page per targeted

keyword phrase3.Optimize your pages4.Get inbound links

and…


SummaryDo all that, then…


…even a little Goby can be found.


Need help?

Kat & Mouse takes you to the next level with…

• Website & Google Places optimization to get Google to take note

• Link building to move your site above the competition

• Social Media marketing – Custom landing pages, engagement, website integration to get people singing your praises

• Mobile Marketing to capture the crowd on the street in the new internet

• Monthly monitoring and improvements to keep you on top


Kat & Mouse

Please connect with mewww.katandmouse.com

[email protected]

408-694-3706

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Twitter: @katndmouse

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How does a little goby get found in a sea of sturgeon (seo for medical writers)