I’m going to tell you how I think about digital

http://flickr.com/photos/jonathanclark/437750047/

Digital vs RetailDigital is like retail

http://flickr.com/photos/markjsebastian/1433279207/

Someone has to make all this happen!

http://flickr.com/photos/jason_coleman/92375346/

• Entry experience

• Signage & Language

• Products

• Product placement

• Sales & Services

Considerations of retail are very similar to online

• Driving store traffic

• Increasing basket size

• Brand

• Trial

• Specials & Offers

Sometimes it’s like the front bit of Ikea

Sometimes it’s like the back bit of Ikea

http://flickr.com/photos/h19/1435228335/ http://flickr.com/photos/brisan/1305199679/

The web is like a mall

http://flickr.com/photos/jaevus/845178421/